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{{Infobox executive
| name = Emilio Azcárraga Milmo
| image = Emilio_Azcárraga_Milmo.jpg
| image_size = 300px
| caption =
| birth_name = Emilio Azcárraga Milmo
| birth_date = {{birth date|1930|9|6}} – {{death date|1997|4|16}}
| birth_place = {{flagicon|Mexico}} [[Mexico City]], Mexico
| nationality = {{flagicon|Mexico}} Mexican
| citizenship = {{flagicon|Mexico}} Mexican
| languages = {{flagicon|USA}} English
| residence =
| education = Private education
| alma_mater =
| occupation = Media mogul
| years_active =
| employer =
| organization =
| title = Former Chairman of Televisa
| term =
| predecessor =
| successor =
| board_member_of =
| spouse = Multiple marriages
| children =
| parents =
| relatives =
| net_worth = US$2 billion (at death)
| salary =
| awards =
| website =
}}

'''Emilio Azcárraga Milmo''' (September 6, 1930 – April 16, 1997), widely known as "'''El Tigre'''" (The Tiger), was a Mexican businessman and media mogul who served as president of [[Televisa]] from 1973 until shortly before his death in 1997. Under his leadership, Televisa became the largest Spanish-language media company in the world and dominated Mexican broadcasting for more than two decades. At his peak in 1994, Forbes estimated his family's net worth at $5.4 billion, making him the richest man in Latin America. His influence over Mexican politics, culture, and entertainment was unparalleled, leading historians to note that "no other businessman had power like his—not only economic, but also political and cultural."

== Early life and education ==

Emilio Azcárraga Milmo was born on September 6, 1930, in San Antonio, Texas, United States. He was the son of Emilio Azcárraga Vidaurreta, a radio and television pioneer who founded the company that would become Televisa, and Laura Milmo Hickman, a member of a prominent Mexican entrepreneurial family.

Azcárraga Milmo received his secondary education at Instituto Patria, an influential Jesuit preparatory school in Mexico City, graduating in 1947. He subsequently attended Culver Military Academy in Indiana, United States, though he did not complete his degree.

He began his career modestly, working as a salesman for the Encyclopaedia Britannica before joining his father's media enterprise.

== Career ==

=== Early career ===

After his initial sales experience, Azcárraga Milmo joined his father's media company and worked his way through various positions. He eventually served as vice president of production for Telesistema Mexicano, the predecessor to Televisa.

=== Formation of Televisa ===

In early 1973, shortly after his father's death, Azcárraga Milmo orchestrated a transformative merger. He united Telesistema Mexicano with rival Televisión Independiente de México (TIM), forming Grupo Televisa. The consolidation effectively created a near-monopoly in Mexican broadcasting, with the combined entity controlling over 90 percent of the country's television stations.

Azcárraga Milmo assumed the presidency of the newly formed Televisa, a position he would hold for 24 years.

=== Building a media empire ===

Under Azcárraga Milmo's leadership, Televisa evolved from a broadcasting company into a diversified media and entertainment conglomerate. His aggressive expansion strategy transformed the company into what observers called "Latin America's answer to Rupert Murdoch."

The Televisa empire under his stewardship included:
* Television broadcasting (the core business)
* Publishing and magazines
* Pay television and cable
* Film production and distribution
* Video production
* Popular music and recording
* Professional soccer teams (Club América and Necaxa)
* Fine arts sponsorship

In 1993, Azcárraga acquired a controlling interest in PanAmSat, a hemispheric communications satellite system, further consolidating Televisa's position as the world's largest producer of Spanish-language television programming.

His business holdings extended to Mexico City real estate and ownership of Estadio Azteca, the largest stadium in the Western Hemisphere.

== Political influence ==

Azcárraga Milmo's relationship with Mexico's political establishment was notably close. Under his leadership, Televisa's news programs became closely identified with the Institutional Revolutionary Party (PRI), which governed Mexico continuously from 1929 to 2000.

He publicly and unambiguously supported PRI governments, famously describing himself as a "soldier of the PRI" and characterizing Televisa as "part of the Mexican political system." This alignment drew criticism from opposition parties and media observers who accused Televisa of biased coverage.

Azcárraga defended his stance by arguing that support for the ruling government represented patriotism and stability for Mexico. His influence was so significant that politicians routinely sought his favor, knowing that Televisa coverage could make or break political careers.

== "El Tigre" nickname ==

Azcárraga Milmo earned the nickname "El Tigre" (The Tiger) for his aggressive, flamboyant management style and fierce business acumen. The moniker was also attributed to the distinctive white streak in his otherwise dark hair.

He cultivated an image of power and intimidation. His negotiating style was described as relentless, and he was known for making decisive, often controversial decisions that shaped Mexican media for decades.

== Support for the arts ==

Despite his reputation as a hard-nosed businessman, Azcárraga Milmo continued his family's tradition of supporting the arts. He served as president of the Friends of the Arts in Mexico and was a major sponsor of "Mexico: Splendors of Thirty Centuries," an acclaimed exhibition that appeared in New York, San Antonio, and Los Angeles in 1990 and 1991.

== Personal life ==

=== Marriages ===

Azcárraga Milmo married four times:

'''Regina (Gina) Shondube Almada''' (married January 1952): His first wife, whom he married in a lavish ceremony in Mexico City's Polanco district attended by elite society. Tragically, Shondube died of illness within months of the wedding.

'''Pamela de Surmont''': His second wife, a Frenchwoman, with whom he had three daughters: Paulina (who died in 1980), Alessandra, and Arianne.

'''Nadine Jean''': His third wife, with whom he had two children: Carla and his only son, Emilio Azcárraga Jean, who would succeed him as president of Televisa.

'''Paula Cusi''': His fourth and final wife. After his death, Cusi identified herself as his widow and inherited substantial assets, holding nearly $580 million between 2015 and 2017.

Additionally, Azcárraga was romantically linked to Adriana Abascal, a former Miss Mexico, who accompanied him during his final days.

=== Children ===

Azcárraga Milmo's son Emilio Azcárraga Jean, born from his third marriage, became his successor at Televisa. Approximately one month before his death, Azcárraga transferred control of Televisa to his then-29-year-old son.

== Death ==

Emilio Azcárraga Milmo died on April 16, 1997, aboard his 75-meter yacht ''Eco'' near Miami, Florida. His death was attributed to complications from cancer. He was 66 years old.

A month before his death, recognizing his declining health, Azcárraga had relinquished control of Televisa to his son Emilio Azcárraga Jean, ensuring a smooth succession.

== Legacy ==

Azcárraga Milmo is remembered as one of the most powerful businessmen in Mexican and Latin American history. His transformation of Televisa into a global Spanish-language media giant established patterns of media concentration that persist today.

Historian Andrew Paxman, co-author of the definitive biography ''El Tigre: Emilio Azcárraga y su imperio Televisa'' (2000), noted that Azcárraga "had such a presence in the world of entertainment and information that this represented a power that no other businessman had—not only economic, but also political and cultural."

His legacy remains controversial. Supporters credit him with building Mexican media into an internationally competitive industry and promoting Mexican culture worldwide through telenovelas. Critics argue that his close relationship with the PRI contributed to decades of biased media coverage and weakened Mexican democracy.

== See also ==
* [[Televisa]]
* [[Emilio Azcárraga Jean]]
* [[Emilio Azcárraga Vidaurreta]]
* [[Mexican television]]

== References ==
{{reflist}}

== External links ==
* [https://www.televisa.com Televisa Official Website]

{{DEFAULTSORT:Azcarraga Milmo, Emilio}}
[[Category:1930 births]]
[[Category:1997 deaths]]
[[Category:Mexican businesspeople]]
[[Category:Mexican chief executives]]
[[Category:Chief executive officers]]
[[Category:People from San Antonio]]
[[Category:Mexican media executives]]
[[Category:Television in Mexico]]
[[Category:Mexican billionaires]]
[[Category:Deaths from cancer in Florida]]
[[Category:Televisa]]