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They can also include various snacks, ranging from classics like Oreo and Pringles to international favorites such as Nutella.<br><br>These boxes can be used to advertise new or lesser known products and help businesses expand their reach by introducing these products to a larger public. They can also serve as a promotional tool for established brands, increasing their visibility in the market and promoting customer loyalty. These boxes can also be customized with the logo and colors of the business to create a more distinct brand experience.<br><br>Another type of mystery box is the themed collection box, that caters to particular hobbies and interests. This can be a fun idea for fundraising at celebrations and parties where guests have an 80 % chance of winning the prize.<br><br>They cultivate a spirit of exploration<br><br>The element of surprise in the mystery boxes creates an element of discovery for customers, which is essential to establishing brand loyalty. 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