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Latest revision as of 01:27, 23 December 2024
Pragmatic Marketing
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Track and trace
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The term "track and trace can be confusing since it sounds like "follow the track." However it is a completely different procedure, and involves recording the travel of a vehicle or a shipment. The data is then made available to all parties involved in the supply chain, including customers. This gives customers greater confidence in their deliveries and allows them to verify whether the item was damaged or lost during transportation.
At each stage of the process of transport the majority of packages are scanned digitally. The details are later made available online for customers to see the status of their package at any time. This makes the experience of shipping better for both the clients as well as the carriers. It also allows them to offer this service at a lower price.
Counterfeit detection
Counterfeiting and the use of grey markets cost businesses trillions of dollars a year1. It damages brands' reputations and undermines trust among consumers, and in the case of medicine and food it poses an enigma to the health of the public. The ability to trace an item's status in real-time is vital to stop this menace. However, due to costs digital authentication has generally been reserved for high-value products.
Pragmatic's world leading visual detection technology powers a complete range of counterfeit prevention products that work together to protect your business. It is built on the Visual-AI stack and provides an adaptable and flexible counterfeit detection for your platforms and marketplaces. Our solution is quick, accurate and simple to use.
It identifies and detects the various types of fake documents - from digital images to "paper" banknotes. The system analyzes several features, including watermarks, microprinting and color shifts to ensure that your goods are genuine. You can ensure your customers' safety as well as ensure that your products meet the necessary standards. This will boost your profits and customer confidence. The system is also highly mobile and can be utilized at any point of sale.