José Antonio Fernández Carbajal
José Antonio Fernández Carbajal (born February 15, 1954) is a Mexican businessman who served as chief executive officer of FEMSA from 1995 to 2014 and continues to serve as executive chairman. Under his leadership, FEMSA grew from a regional Mexican beverage and retail company into one of the largest consumer goods conglomerates in Latin America. He transformed the OXXO convenience store chain into the largest retail network in Latin America with over 23,500 locations, and expanded Coca-Cola FEMSA into the second-largest Coca-Cola bottler in the world.
Early life and education
José Antonio Fernández Carbajal was born on February 15, 1954, in Puebla, Mexico. As a child, he was nicknamed "El Diablo" (The Devil), a common Mexican term for hyperactive children, a moniker that would follow him throughout his career as a reference to his intense work ethic.
He attended the Monterrey Institute of Technology and Higher Education (ITESM, commonly known as Tecnológico de Monterrey), where he earned a bachelor's degree in Industrial Engineering and Systems in 1976. He continued his education at ITESM's EGADE Business School, completing his MBA in 1979.
Fernández Carbajal has maintained close ties to his alma mater throughout his career and has taught engineering courses at Tecnológico de Monterrey for more than 20 years.
Career
Early career
After completing his education, Fernández Carbajal spent 11 years working at various companies, gaining experience in operations and management before joining FEMSA.
FEMSA (1988–present)
In 1988, Fernández Carbajal joined FEMSA, the company that would define his career. During his initial years at FEMSA, he held various positions that exposed him to different aspects of the conglomerate's operations:
- Manager of Strategic Planning at Grupo Visa
- Chief Executive Officer of Cadena Comercial OXXO
- Commercial Vice President of Cervecería Cuauhtémoc Moctezuma
- Chief Operating Officer of FEMSA
- Deputy Chief Executive Officer
CEO tenure (1995–2014)
In 1995, Fernández Carbajal was appointed Chief Executive Officer of FEMSA. In 2001, he was additionally named Chairman of the Board of Directors, serving in both capacities until December 2013.
Under his leadership, FEMSA underwent significant expansion and diversification:
OXXO expansion: Fernández Carbajal transformed OXXO from a modest convenience store chain into the largest retail network in Latin America. The chain grew to over 23,500 locations across Mexico, Colombia, Brazil, Chile, and Peru, with consistent annual openings exceeding 1,000 stores.
Coca-Cola bottling expansion: In 2003, FEMSA acquired Panamerican Beverages, then the largest Coca-Cola bottler in Latin America. The acquisition established Coca-Cola FEMSA as the leading Coca-Cola products bottler in Latin America and the second largest in the global Coca-Cola system.
Strategic acquisitions: Additional acquisitions included Jugos del Valle (juice products) and Farmacias FM Moderna, a leading pharmacy operator in Sinaloa state.
Heineken partnership: In 2010, FEMSA sold its beer operations (Cervecería Cuauhtémoc Moctezuma) to Heineken in exchange for a 20 percent stake in the Dutch brewing giant, valued at approximately $7.3 billion. The transaction made FEMSA a major shareholder in one of the world's largest brewers.
In 2013, Barron's named Fernández Carbajal one of the world's 30 best CEOs, recognizing his achievements in building FEMSA into a diversified multinational corporation.
Executive Chairman (2014–present)
Following the end of his CEO tenure in December 2013, Fernández Carbajal transitioned to focus exclusively on the Chairman role, evolving to Executive Chairman.
In July 2023, he assumed the role of interim CEO while retaining his Executive Chairman position during a leadership transition period. In September 2025, his son José Antonio Fernández Garza-Lagüera was appointed as FEMSA's new CEO, with Fernández Carbajal continuing as Executive Chairman.
In 2024, FEMSA acquired 249 Delek convenience store locations for $385 million, establishing FEMSA's presence in the southwestern United States, primarily in Texas but also in New Mexico and Arkansas.
Board memberships and leadership roles
Fernández Carbajal has served on numerous corporate and academic boards:
- Vice President of Heineken Holding NV's Board of Directors (since 2010)
- Chairman of Heineken's Americas Committee
- Chairman of the Board, Coca-Cola FEMSA
- Chairman of the Board of Trustees, Fundación FEMSA
- Board member, Industrias Peñoles
- Board member, Tecnológico de Monterrey (since 1990)
- Chairman of the Board (2012–2023)
- Member, MIT Corporation (elected 2017)
- Member, Board of Global Advisors, Council on Foreign Relations
- First Latin American entrepreneur to serve as co-president of the World Economic Forum in Davos, Switzerland
Community involvement
After two FEMSA security guards were killed in a drug-related shootout in Monterrey, Fernández Carbajal became deeply involved in community and social programs to address violence and improve prospects for youth in the city. He has focused on initiatives that address the root causes of crime through education and economic opportunity.
He serves as chairman of the board of trustees of Fundación FEMSA, which supports environmental conservation, education, and community development programs across Latin America.
Personal life
Fernández Carbajal is married to Eva María Garza Lagüera Gonda, a member of one of Mexico's most prominent business families. Her grandfather, Eugenio Garza Sada, was a legendary Mexican industrialist, and her family founded the beer business in 1890 that was eventually sold to Heineken in 2010.
Eva María Garza Lagüera Gonda holds a degree in Communication Sciences from Tecnológico de Monterrey and serves on the boards of FEMSA, Coca-Cola FEMSA, and Tecnológico de Monterrey. She is also President of the DistritoTec Committee at Tecnológico de Monterrey and founder of Alternativas Pacíficas, A.C., an organization supporting women and children.
The couple has three children, including José Antonio Fernández Garza-Lagüera, who was appointed CEO of FEMSA in September 2025.
See also
References