Roger Goodell
Roger Stokoe Goodell (born February 19, 1959) is an American sports executive and businessman who has served as the commissioner of the National Football League (NFL) since September 1, 2006. As the league's chief executive, Goodell oversees all operations of America's most popular professional sports league, including football operations, business ventures, media rights, disciplinary matters, and global expansion efforts.
Under Goodell's leadership, the NFL has experienced extraordinary financial growth, with annual revenue increasing from approximately $6 billion in 2006 to nearly $20 billion by 2023. He has negotiated transformative media rights agreements, including a $110 billion domestic broadcast deal in 2021 that extends through 2033, and has expanded the league's international footprint with regular-season games in London, Mexico City, and Germany. Goodell has set an ambitious goal of reaching $25 billion in annual revenue by 2027.
However, Goodell's tenure has been marked by significant controversies that have made him one of the most polarizing figures in American sports. His handling of domestic violence cases, including the 2014 Ray Rice incident, drew widespread criticism. The Deflategate scandal, in which he suspended New England Patriots quarterback Tom Brady for four games, became a years-long legal battle that tested the limits of his authority. His initial response to Colin Kaepernick's national anthem protests divided fans and players, though he later apologized for not "listening earlier" to players' concerns about racial injustice.
Born into a politically prominent family—his father Charles Goodell served as a United States senator from New York—Goodell joined the NFL in 1982 as an administrative intern and rose through the organization over 24 years before being elected commissioner. His tenure, which is set to continue through 2027, has seen the NFL solidify its position as the dominant force in American professional sports, though his popularity with fans remains low due to his disciplinary decisions and perceived favoritism toward team owners.
Early life and family
Family background
Roger Stokoe Goodell was born on February 19, 1959, in Jamestown, New York, in the southwestern corner of the state. He was born into a politically prominent and accomplished family with deep roots in the community.
His father, Charles Ellsworth Goodell (1926–1987), was an American politician who represented New York in the United States House of Representatives from 1959 to 1968 and in the United States Senate from 1968 to 1971. The Goodells were members of Jamestown's Episcopalian establishment, described by journalists as "a less prosperous version of the Prescott Bushes" with a strong love of sports.
Charles Goodell had attended Williams College and Yale Law School, served in both the United States Navy and United States Air Force, and practiced law before entering politics. He entered Congress in 1959 after winning a special election following the death of his predecessor, and was eventually appointed to the Senate in 1968 by Governor Nelson Rockefeller to fill the vacancy caused by the assassination of Robert F. Kennedy.
Although Charles Goodell had been moderate to conservative as a House member, he became increasingly liberal as a senator. Along with Oregon senator Mark Hatfield, he emerged as one of the loudest Republican voices opposing the Vietnam War, sponsoring legislation in 1969 to withhold funding from the war effort. This position infuriated President Richard Nixon and conservative voters. Vice President Spiro Agnew notoriously attacked Goodell as "the Christine Jorgensen of the Republican Party," comparing his ideological shift to Christine Jorgensen's highly publicized sex reassignment surgery.
Charles Goodell lost his 1970 re-election campaign in a three-way race, with the liberal vote split between him and Democratic candidate Richard Ottinger, allowing Conservative Party candidate James L. Buckley to win. After leaving the Senate, Charles practiced law and later became chairman of DGA International, a lobbying firm. He died in 1987 at age 60.
Roger's mother, Jean Rice Goodell (1930–1984), was a former registered nurse. Roger was one of five children:
- Bill Goodell, who became a hedge fund executive
- Tim Goodell, a senior vice president for the Hess Corporation
- Roger, the NFL commissioner
- Michael Goodell, a Pilates instructor
- Jeff Goodell, former head of the Upper School of Saint Mary's Hall in San Antonio
Childhood and education
Roger Goodell grew up in a household where both politics and athletics were highly valued. Despite his father's demanding political career, the family maintained strong ties to sports.
Goodell attended Bronxville High School in Westchester County, New York, where he emerged as a standout multi-sport athlete. He was a three-sport contributor in football, basketball, and baseball. In his senior year, he was named the school's Athlete of the Year in recognition of his athletic achievements.
Goodell harbored ambitions of playing college football, but a knee injury reportedly cut short his athletic dreams. "If there is ever a regret in my life, it's not playing college football," Goodell later told writer Gary Myers.
After high school, Goodell enrolled at Washington & Jefferson College, a small liberal arts school in Washington, Pennsylvania. He graduated in 1981 with a degree in economics. Though he couldn't continue his athletic career at the college level, his passion for football would soon lead him to the NFL—just through the front office rather than the playing field.
Early NFL career
Beginning with the league
After graduating from Washington & Jefferson College in 1981, Goodell was determined to work in professional football. In 1982, at age 23, he wrote letters to all 28 NFL teams and the league office, including Commissioner Pete Rozelle, seeking any opportunity to enter the organization.
His persistence paid off when he was accepted as an administrative intern at the NFL's headquarters in New York. The internship provided Goodell with his entry point into the league that would become his lifelong career.
He briefly interned with the New York Jets franchise before returning to the NFL league office in 1984 as an assistant in the public relations department. This position marked the beginning of his rapid ascent through the organization.
Rise through the organization
Goodell's career progression reflected both his work ethic and his ability to navigate the NFL's complex organizational structure:
1987: Appointed assistant to the president of the American Football Conference, working under Lamar Hunt, the founder of the American Football League and a legendary figure in professional football.
Under the tutelage of Commissioner Paul Tagliabue, who succeeded Rozelle in 1989, Goodell filled a variety of football and business operations roles throughout the 1990s and early 2000s. He developed expertise across multiple areas of league operations.
December 2001: Appointed as the NFL's Executive Vice President and Chief Operating Officer (COO), the second-highest position in the league. In this role, Goodell assumed responsibility for the league's football operations and officiating, as well as supervising business functions.
As COO, Goodell headed NFL Ventures, which oversaw the league's business units including media properties, marketing and sales, stadium development, and strategic planning. This experience provided him with comprehensive knowledge of the league's operations and positioned him as the leading candidate to succeed Tagliabue.
Commissioner of the NFL
Election as commissioner
On August 8, 2006, NFL team owners elected Roger Goodell to succeed Paul Tagliabue as the league's eighth commissioner. He assumed office on September 1, 2006, at age 47.
Goodell emerged victorious from a competitive process, beating out four other finalists in what was described as a close vote by team owners. His extensive experience across the league's operations, relationships with owners, and vision for the NFL's future ultimately secured his selection.
When Goodell took office, his initial salary was approximately $6 million. The NFL under his predecessor had achieved significant growth, but the opportunities for expansion—particularly in media rights and international markets—remained substantial.
Personal conduct policy
One of Goodell's earliest and most significant actions was the implementation of a strengthened Personal Conduct Policy in 2007. The policy came in response to a series of arrests of NFL players that had damaged the league's reputation.
Under the new policy, Goodell became the primary arbiter of punishment for players' illegal or inappropriate conduct, both on and off the field. The commissioner was granted broad authority to suspend players, fine them, or impose other penalties without the extensive due process protections typical in other industries.
The policy was designed to address concerns that the league was not adequately policing player behavior. Early suspensions under the policy, including an eight-game suspension of Tennessee Titans cornerback Adam "Pacman" Jones and an indefinite suspension of Cincinnati Bengals wide receiver Chris Henry, signaled Goodell's willingness to use his new powers aggressively.
While the policy was initially praised for holding players accountable, it would later become a source of controversy when critics argued that Goodell's disciplinary decisions were inconsistent, arbitrary, or motivated by public relations concerns rather than principles of justice.
Financial growth and media deals
The NFL's financial growth under Goodell has been extraordinary:
Revenue: When Goodell took over in 2006, the NFL's annual revenue was approximately $6 billion. By 2023, it had grown to nearly $20 billion—more than tripling in value during his tenure.
Team valuations: When Goodell became commissioner, the average NFL team was worth $898 million. By 2023, that figure had ballooned to $5.14 billion, a nearly six-fold increase.
2021 media rights deal: Goodell's most significant business achievement was the negotiation of a landmark domestic media rights agreement in 2021 worth approximately $110 billion. The deal, which runs through 2033, includes agreements with CBS, NBC, Fox, ESPN/ABC, and Amazon Prime Video. The inclusion of Amazon marked the NFL's first regular-season games to be broadcast exclusively on a streaming platform.
Revenue goal: At the NFL's 2010 owners meeting, Goodell announced an ambitious target of $25 billion in annual revenue by 2027. Though aggressive, the league's trajectory suggests this goal may be achievable.
International expansion
Goodell has overseen significant expansion of the NFL's international footprint:
London: The NFL has played regular-season games at Wembley Stadium and Tottenham Hotspur Stadium since 2007, with multiple games annually.
Mexico City: Regular-season games have been played at Estadio Azteca since 2016, capitalizing on the NFL's significant Mexican fan base.
Germany: In 2022, the NFL played its first regular-season game in Germany, expanding its European presence beyond the United Kingdom.
These international games have been credited with increasing the league's global fan base by approximately 30% and opening new revenue streams through international sponsorships and merchandise sales.
Labor relations
Goodell has navigated significant labor negotiations with the National Football League Players Association (NFLPA):
2011 lockout: A labor dispute resulted in a 136-day lockout of players, the first work stoppage in the NFL since 1987. Goodell played a central role in negotiations that ultimately produced a new 10-year collective bargaining agreement.
2020 CBA extension: The NFL and NFLPA agreed to a new collective bargaining agreement through the 2030 season, providing long-term labor peace. The deal expanded the playoffs, allowed for a potential 17-game season (implemented in 2021), and increased player revenue sharing.
Contract extensions
Goodell has received multiple contract extensions from the league's owners, reflecting their confidence in his leadership despite his unpopularity with many fans:
2017 extension: Five-year deal reportedly worth approximately $200 million.
2023 extension: Three-year extension through March 2027, with projected compensation exceeding $200 million over the three-year period. This extension is set to bring Goodell's career earnings as commissioner past $700 million.
As of 2024, Goodell earns approximately $65 million annually, with 90% of his compensation tied to performance incentives based on the NFL's financial results.
Major controversies
Ray Rice and domestic violence (2014)
One of the most damaging episodes of Goodell's tenure involved Baltimore Ravens running back Ray Rice, who was charged with assault in February 2014 after punching his fiancée, Janay Palmer, unconscious in an Atlantic City casino elevator.
Initial suspension: In July 2014, Goodell suspended Rice for just two games, a penalty that was widely criticized as far too lenient given the severity of the offense.
Leaked video: In September 2014, TMZ released security camera footage showing Rice punching Palmer in the elevator. The graphic nature of the video sparked national outrage.
Indefinite suspension: Faced with intense public criticism, Goodell suspended Rice indefinitely and the Ravens released him. Critics charged that Goodell was acting not on principle but in an effort to save face amid the outcry over the graphic tape.
Policy changes: In response to the criticism, Goodell announced new guidelines establishing a six-game baseline suspension for first-time domestic violence offenses and a lifetime ban for second offenses. However, questions persisted about whether the NFL had seen the elevator video before it became public—something Goodell denied but which was disputed by some sources.
The Ray Rice case, along with other domestic violence incidents involving players, led to sustained criticism of the NFL's handling of violence against women and prompted congressional scrutiny of the league's policies.
Deflategate (2015-2016)
The Deflategate controversy became a defining episode of Goodell's tenure, pitting the commissioner against one of the league's biggest stars in a years-long legal battle.
The allegations: Following the 2014 AFC Championship Game, the NFL investigated allegations that the New England Patriots had deliberately deflated footballs below league specifications, potentially giving quarterback Tom Brady an advantage. The Patriots defeated the Indianapolis Colts 45-7 in that game before winning Super Bowl XLIX.
The Wells Report: An independent investigation led by attorney Ted Wells concluded that it was "more probable than not" that Patriots employees had deliberately deflated footballs and that Brady was "at least generally aware" of the activities.
Penalties: The NFL fined the Patriots $1 million (the maximum allowed), stripped them of their first-round draft pick in 2016 and fourth-round pick in 2017, and suspended Brady for four games.
Legal battle: Brady and the NFLPA appealed, and Goodell chose to personally hear the appeal despite objections that a neutral arbitrator should be used. When Goodell upheld the suspension, the NFLPA took the case to federal court.
District Court: In September 2015, Judge Richard M. Berman of the United States District Court for the Southern District of New York overturned Brady's suspension, citing a lack of due process.
Appeals Court: In April 2016, the United States Court of Appeals for the Second Circuit reinstated Brady's suspension in a 2-1 ruling, with the majority finding that the collective bargaining agreement gave Goodell broad authority to discipline players. The court noted that evidence of ball tampering was "compelling, if not overwhelming."
Resolution: After the Supreme Court declined to hear the case, Brady accepted the suspension and missed the first four games of the 2016 season. He returned to lead the Patriots to a dramatic Super Bowl LI victory, winning MVP honors.
The Deflategate saga reinforced both Goodell's willingness to use his disciplinary powers aggressively and the extent of his authority under the CBA. Critics argued that the punishment was disproportionate and that Goodell was motivated by a desire to appear tough on the Patriots, who had previously been penalized in the Spygate scandal. Supporters maintained that Brady's destruction of his cell phone during the investigation warranted harsh punishment.
Bountygate (2012)
The New Orleans Saints bounty scandal (known as "Bountygate") represented Goodell's most severe disciplinary action against team personnel.
The NFL determined that from 2009 to 2011, the Saints had maintained a "bounty" program in which players were paid bonuses for injuring opposing players, with specific payments for knocking players out of games.
Penalties: Goodell handed down unprecedented punishments:
- Head coach Sean Payton: Suspended for the entire 2012 season—the first time in modern NFL history a head coach had been suspended for any reason
- General Manager Mickey Loomis: Eight-game suspension
- Assistant head coach Joe Vitt: Six-game suspension
- Former defensive coordinator Gregg Williams: Indefinite suspension
- The Saints organization: $500,000 fine and loss of two second-round draft picks
Several players were also suspended, though some of these penalties were later reduced or overturned on appeal.
The Bountygate penalties demonstrated Goodell's willingness to impose severe punishments to protect player safety and the integrity of the game.
Colin Kaepernick and national anthem protests
The handling of Colin Kaepernick's national anthem protests became one of the most polarizing issues of Goodell's tenure, touching on race, patriotism, and free speech.
The protests: In 2016, San Francisco 49ers quarterback Colin Kaepernick began kneeling during the national anthem before games to protest police brutality and racial inequality in the United States. Other players joined the protests, which spread across the league.
Initial response: Throughout 2016 and 2017, Goodell and NFL owners generally condemned the protests, with many characterizing the kneeling as disrespectful to the American flag and military. President Donald Trump called for owners to fire protesting players.
Kaepernick's exit: Kaepernick became a free agent after the 2016 season and was not signed by any team, despite statistical performance that suggested he was capable of contributing. Many observers attributed his unemployment to his protests rather than his playing ability.
Collusion grievance: In November 2017, Kaepernick filed a grievance against the NFL accusing teams of colluding to keep him out of the league. In February 2019, Kaepernick reached a confidential settlement with the NFL and withdrew the grievance.
2018 policy: In May 2018, Goodell and NFL owners approved a new policy requiring players to stand during the anthem or remain in the locker room. The policy was criticized as restricting free speech and was ultimately never enforced.
2020 apology: Following the murder of George Floyd and the subsequent Black Lives Matter protests, Goodell's position shifted dramatically. In June 2020, he released a video statement saying: "We, the National Football League, condemn racism and the systematic oppression of black people. We, the National Football League, admit we were wrong for not listening to NFL players earlier and encourage all players to speak out and peacefully protest."
In August 2020, Goodell went further, telling former NFL player Emmanuel Acho: "I wish we had listened earlier, Kaep, to what you were kneeling about and what you were trying to bring attention to." He acknowledged that protesting players were "not people who are unpatriotic. They're not disloyal. They're not against our military."
The evolution of Goodell's position was praised by some as a necessary acknowledgment of past mistakes but criticized by others as hypocritical given the NFL's treatment of Kaepernick.
Washington Commanders investigation
The investigation into the Washington Commanders' workplace culture became a significant test of the league's commitment to addressing organizational misconduct.
Background: Beginning in 2020, multiple former Washington employees came forward with allegations of sexual harassment, abuse, and other workplace misconduct by team executives, including owner Daniel Snyder.
Wilkinson investigation: The NFL hired attorney Beth Wilkinson to conduct an investigation. However, the league declined to release Wilkinson's written report, instead issuing only a summary of findings.
Congressional scrutiny: In 2022, the United States House Committee on Oversight and Reform launched its own investigation, holding hearings and issuing subpoenas. The committee found that Snyder had conducted a "shadow investigation" targeting accusers and that his legal team had struck a "common interest agreement" with the NFL that gave Snyder effective veto power over the release of negative information.
D.C. attorney general lawsuit: In November 2022, the Attorney General of the District of Columbia filed a civil lawsuit against the Commanders, Snyder, the NFL, and Goodell, alleging that they colluded to deceive fans about the investigation into the team's toxic workplace culture.
Outcome: Snyder was fined $60 million, and the NFL reportedly applied pressure that contributed to his decision to sell the team in 2023 for a record $6.05 billion.
The Commanders scandal raised questions about whether the NFL's investigative processes were designed to protect powerful owners rather than hold them accountable.
Concussions and player safety
The NFL's handling of chronic traumatic encephalopathy (CTE) and concussion-related issues has been an ongoing controversy throughout Goodell's tenure.
Early denials: For years, the NFL disputed or minimized evidence linking football to long-term brain damage, a position that drew comparison to tobacco companies' denial of cancer risks.
2013 settlement: The NFL settled a lawsuit brought by approximately 4,500 retired players who claimed the league had failed to adequately warn them about the long-term risks of concussions. The settlement ultimately reached $765 million.
Rule changes: Under Goodell, the NFL has implemented numerous rule changes designed to reduce dangerous hits, including penalties for helmet-to-helmet contact and changes to kickoff formations.
Protocol improvements: The league has enhanced its concussion protocols, requiring independent medical professionals to evaluate potentially concussed players.
Despite these changes, concerns about player safety persist, and an increasing number of players have retired during their peak years citing fears of long-term brain damage.
Personal life
Marriage and family
On October 25, 1997, Roger Goodell married Jane Skinner, a television journalist who was then working for Fox News.
Jane Skinner was born on February 12, 1967, and raised in Lake Forest, Illinois. She is the daughter of Samuel K. Skinner, who served as United States Secretary of Transportation and White House Chief of Staff under President George H. W. Bush.
Skinner graduated from Lake Forest High School in 1985 and earned both bachelor's and master's degrees from Northwestern University. She worked at several local television stations before joining Fox News, where she co-hosted the daytime program "Happening Now" with Jon Scott.
In 2010, Skinner retired from her anchor position at Fox News to spend more time with her family. She has since focused on projects highlighting women in professional football, including:
- Co-executive producing "A Lifetime of Sundays," an NFL Films documentary about four female NFL owners
- Co-executive producing "Earnin' It: The NFL's Forward Progress," a Peacock series about influential women in football
- Serving on the board of the Dia Art Foundation
Roger and Jane's first meeting took place at a mutual friend's wedding. According to Jane, their first conversation was about the NFL.
Children
The Goodells welcomed twin daughters in 2001. The family has chosen to raise the girls away from the spotlight, and their names have been kept private.
Despite their father's role as commissioner, the daughters are described as passionate football fans who root for different teams. Jane Skinner has said that there are Chicago Bears, Minnesota Vikings, and Seattle Seahawks fans in the household, while Roger must remain neutral given his position.
The daughters reportedly participate in a girls' fantasy football league.
Residence
After their marriage, the Goodells initially lived in Manhattan. In 2005, they moved to Westchester County, New York, where they continue to reside. The location provides proximity to the NFL's headquarters in New York while offering a more suburban environment for raising their family.
Public perception and legacy
Unpopularity with fans
Despite presiding over unprecedented growth in the NFL's revenues and popularity, Roger Goodell is widely unpopular among fans. Booing the commissioner has become a tradition at NFL events, particularly the annual NFL Draft, where fans loudly jeer when Goodell takes the stage to announce selections.
Several factors contribute to this unpopularity:
Disciplinary decisions: Many fans view Goodell's punishments as arbitrary, inconsistent, or motivated by public relations concerns rather than principles of fairness. The contrast between initial lenient penalties (like the two-game suspension for Ray Rice) and later harsh ones (like Brady's four-game Deflategate suspension) has reinforced perceptions of inconsistency.
Perceived favoritism toward owners: Critics argue that Goodell primarily serves the interests of team owners rather than players or fans. His handling of the Washington Commanders investigation and other matters has been cited as evidence of this bias.
Labor conflicts: The 2011 lockout and various collective bargaining disputes have positioned Goodell as an adversary of players, contributing to negative perceptions among fans who identify with athletes.
Kaepernick controversy: Depending on their political perspective, fans have criticized Goodell either for not supporting Kaepernick's right to protest or for eventually acknowledging that the league was wrong.
Compensation controversy
Goodell's compensation has drawn scrutiny. His earnings of approximately $65 million annually—more than any player in the league—have struck some as excessive. The fact that his pay is tied to performance incentives connected to league revenue growth has been criticized as creating perverse incentives to prioritize financial metrics over player welfare or other values.
Assessment of tenure
Goodell's tenure as commissioner presents a mixed record:
Financial success: By virtually every financial measure, Goodell has been extraordinarily successful. The tripling of league revenues, the massive increase in team valuations, and the landmark media rights deals represent genuine accomplishments.
Global expansion: The NFL's international growth under Goodell has opened new markets and revenue streams while spreading the sport's popularity worldwide.
Player safety: While the league's earlier denial of concussion risks remains a stain, Goodell has overseen significant improvements to player safety protocols and rule changes.
Disciplinary controversies: Goodell's handling of various disciplinary matters has damaged the league's reputation and his personal standing. The inconsistencies in his approach and the perception that punishments are driven by public relations considerations rather than principles have undermined confidence in the league's governance.
Social issues: The evolution of Goodell's position on player protests—from condemnation to apology—reflects broader struggles within the NFL and American society over issues of race, patriotism, and free expression.
See also
- National Football League
- Commissioner of the NFL
- Paul Tagliabue
- Pete Rozelle
- Deflategate
- 2016 United States national anthem protests
- Colin Kaepernick
- Charles Goodell
- Jane Skinner
References