Jeffree Star

Jeffree Star (born Jeffrey Lynn Steininger Jr.; November 15, 1985) is an American entrepreneur, beauty mogul, YouTuber, makeup artist, media personality, and singer-songwriter. He is the founder and owner of Jeffree Star Cosmetics, one of the most successful independent cosmetics brands in the world, with annual revenues exceeding $100 million. Star is also the owner of Star Yak Ranch in Casper, Wyoming, where he raises over 500 yaks and produces artisanal yak meat products, making him one of the most unconventional business figures in modern American entrepreneurship.

Star first rose to prominence in the mid-2000s as one of the most popular personalities on MySpace, where his provocative appearance and candid social commentary attracted over one million followers. He parlayed this early internet fame into a brief music career, releasing the studio album Beauty Killer in 2009, before pivoting entirely to the beauty industry. In November 2014, he founded Jeffree Star Cosmetics using the last of his personal savings, and built the company into a powerhouse brand through the then-novel approach of promoting cosmetics through YouTube tutorials and honest product reviews. As of 2025, his YouTube channel has amassed over 16 million subscribers and more than 2.5 billion total views, making him one of the most-watched beauty content creators in platform history. With an estimated net worth of approximately $200 million, Star oversees a diverse business empire that spans cosmetics, e-commerce logistics, retail, agriculture, and cannabis investments, establishing himself as one of the wealthiest content creators in the world.

Star's career has been marked by significant controversy, including accusations of racism stemming from remarks and content created during his MySpace era, involvement in the 2019 YouTube beauty community upheaval known as "Dramageddon," allegations of sexual assault and hush money payments reported by journalist Kat Tenbarge in 2020, and ongoing feuds with numerous other media personalities. Despite these controversies, his cosmetics brand has maintained a fiercely loyal customer base and continues to generate substantial revenue through direct-to-consumer e-commerce and retail partnerships.

Early life and education

Jeffrey Lynn Steininger Jr. was born on November 15, 1985, in Los Angeles County, California, and grew up in Orange County, California. His early childhood was profoundly shaped by personal tragedy: his father died by suicide when Star was just six years old, a loss that left a significant emotional mark on his formative years and that he has spoken about publicly in interviews and on his YouTube channel as a defining moment in his life. Following his father's death, Star was raised primarily by his mother, who had previously worked as a model. The family's financial circumstances were modest, and Star has described his upbringing as economically challenging, a background that he frequently references when discussing his later business success as evidence of self-made achievement.

Star began experimenting with his mother's makeup as a young child, developing an early fascination with cosmetics, color, and self-expression that would eventually define his career trajectory. He has recounted in numerous interviews that he convinced his mother to let him wear makeup to school when he was in junior high, a decision that marked him as distinctly different from his peers in the suburban Orange County environment of the 1990s. This early embrace of gender nonconformity in a conservative suburban setting exposed him to bullying and social isolation, experiences that he has described as both painful and formative in developing his thick-skinned public persona.

Star attended Pacifica High School in Garden Grove, California, from which he graduated in 2002. During his high school years, he was already developing the flamboyant personal style and unapologetic self-presentation that would later become his brand identity. He has spoken about using fashion and makeup as forms of armor and self-expression during a period when LGBTQ+ visibility in mainstream American culture was far more limited than it would later become.

After graduating from high school, Star did not pursue higher education. Instead, he legally changed his name to Jeffree Star and moved to Los Angeles, where he supported himself through various makeup, modeling, and music jobs. During this period, he spent his weekends using a fake ID to attend Hollywood nightclubs, where celebrities would hire him as a personal makeup artist. This hands-on experience in the professional beauty world, combined with his growing social network among Los Angeles entertainment industry figures, provided the practical foundation for his later ventures in both music and cosmetics. The combination of genuine makeup artistry skills, an innate understanding of self-promotion, and the emerging possibilities of internet-based fame would soon converge to launch Star into an entirely new kind of celebrity.

Career

MySpace era (2004–2009)

Jeffree Star's rise to fame began on MySpace, the dominant social networking platform of the mid-2000s, where he became one of the site's most popular and recognizable personalities. Star used the platform not merely as a social networking tool but as an integrated blog, portfolio, and personal brand showcase, sharing details of his personal life while providing social commentary on themes of self-image, confidence, fame, and beauty. His provocative appearance—characterized by heavy makeup, colorful hair, and androgynous fashion—combined with his unapologetic personality made his profile a destination for millions of users.

Star's approach to MySpace was ahead of its time in ways that anticipated the influencer economy that would emerge on later platforms. He had already cultivated a fan base through various online forums and websites before joining MySpace, which gave his profile a substantial number of followers from its inception. By November 2006, he was recognized as MySpace's most connected profile personality, a remarkable achievement given the platform's hundreds of millions of users at the time. His photoshoots would routinely generate over 50,000 comments each, numbers that were extraordinary for any individual on the platform. By July 2009, his MySpace friends list had grown to over 1,006,600 connections.

The MySpace era was crucial in establishing several elements that would define Star's entire career: the ability to build and maintain a massive online following, the understanding that authentic (and often controversial) personal content drives engagement, and the business insight that online fame could be monetized through product endorsements and personal brand extensions. While most MySpace celebrities faded into obscurity as the platform declined, Star would prove uniquely adept at translating internet fame into lasting commercial success.

Music career (2007–2013)

Star's career as an electronica and pop vocalist began when he befriended Peaches' drummer Samantha Maloney, who encouraged him to pursue music. His musical style blended electronic dance music with pop sensibilities and provocative, often sexually explicit lyrics that matched his public persona. In 2005, he was featured on the Hollywood Undead song "Turn Off the Lights," which introduced him to a broader audience beyond the MySpace community.

During the summer of 2007, Star was advertised as part of the True Colors Tour 2007, which traveled through 15 cities in the United States and Canada. The tour, sponsored by the LGBT Logo channel, began on June 8, 2007, to coincide with Pride Month, positioning Star within the broader LGBTQ+ entertainment community. This touring experience gave Star direct exposure to live audiences and demonstrated the commercial viability of his fan base.

Star released his debut and only studio album, Beauty Killer, in 2009. The album peaked at number seven on the US Billboard Top Electronic Albums chart, a respectable showing for an independent artist who had built his following primarily through social media. The album's lead single, "Lollipop Luxury," featured a remix with Nicki Minaj, who was then an emerging artist, demonstrating Star's ability to connect with other rising entertainers. He embarked on several world tours to promote the album, building on the live performance skills he had developed during the True Colors Tour.

In 2010, Star signed with Konlive, the record label founded by producer Akon, with plans to release a second studio album. He also appeared in the second version of Kesha's music video for her single "Take It Off" in 2010, and collaborated with several other musical performers including Blood on the Dance Floor, Deuce, Millionaires, and Larry Tee. However, the planned second album was never released, and Star abruptly departed the music industry by 2013. In the Shane Dawson documentary series filmed years later, Star revealed that the end of his music career left him essentially bankrupt, a financial crisis that would paradoxically become the catalyst for his most successful business venture.

On September 15, 2024, Star announced a 15th anniversary re-release of Beauty Killer through his YouTube channel, featuring a new album cover, three new songs, and remastered versions of select original tracks. The anniversary release was accompanied by a mini eyeshadow palette of the same name and a digital EP called Lollipop Killer, available in both CD and vinyl formats. The re-release signaled a partial return to music that complemented rather than competed with his cosmetics empire.

Founding of Jeffree Star Cosmetics (2014)

In November 2014, at what he has described as his lowest financial point, Star founded Jeffree Star Cosmetics as a direct-to-consumer e-commerce makeup brand. The founding of the company represented a calculated bet that combined his genuine expertise as a professional makeup artist, his massive social media following, and the emerging potential of YouTube as a marketing platform. Star has stated in the five-part documentary series produced by Shane Dawson that he used his remaining savings—reportedly his last few thousand dollars—to manufacture the initial product run.

The company's first products were a collection of velour liquid lipsticks, which Star promoted through YouTube videos that combined product demonstrations with his characteristically blunt and entertaining presentation style. This approach was revolutionary in the beauty industry at the time: rather than relying on traditional advertising, celebrity endorsements, or retail placement, Star built demand entirely through social media content that felt authentic and unfiltered. His willingness to not only promote his own products but also honestly critique competitors' products (a practice he called "reviewing") built trust with his audience and differentiated him from traditional beauty marketing.

The liquid lipsticks were an immediate success, frequently selling out within minutes of release. Star quickly expanded the product line to include highlighter palettes, lip scrubs, eyeshadow palettes, setting powders, lip liners, and various accessories such as mirrors and makeup bags. Each product launch was accompanied by extensive YouTube content, including behind-the-scenes looks at the development process, which created anticipation and engagement that traditional beauty brands struggled to replicate. The brand's aesthetic—bold colors, luxury packaging with a "pink-and-black" color scheme, and provocative product names—reflected Star's personal brand and appealed to a younger, social media-savvy consumer base.

YouTube beauty empire

Star's YouTube channel became the primary engine driving Jeffree Star Cosmetics' growth, establishing a model that would be widely imitated throughout the beauty industry. His content strategy centered on several types of videos that proved enormously popular: product reviews where he tested and rated competitors' makeup with brutal honesty, tutorials demonstrating professional makeup techniques, behind-the-scenes content from his cosmetics business, and lifestyle videos showcasing his extravagant personal life. This combination of entertainment, education, and aspiration proved irresistible to millions of viewers.

By 2018, Forbes revealed that Star had earned $18 million from his YouTube endeavors alone, making him the fifth-highest-paid YouTuber that year. This figure was separate from and in addition to the revenue generated by Jeffree Star Cosmetics itself, which was estimated to be generating over $100 million in annual revenue by that time. Bustle magazine described Star as "a musician and onetime MySpace celeb that reinvented himself in the YouTube makeup tutorial space," a characterization that captured his remarkable ability to adapt to new platforms while maintaining his core audience.

Star's YouTube reviews became so influential that they could measurably affect the sales of other beauty brands. His negative review of Kylie Jenner's lip kits generated significant controversy and media coverage, while his positive reviews could drive products to sell out within hours. This level of influence made Star simultaneously a powerful potential partner and a feared critic within the beauty industry, a position he leveraged to negotiate favorable terms for retail partnerships and collaborations.

As of December 2023, Star's YouTube channel had accumulated over 15.8 million subscribers and more than 2.5 billion total views, figures that placed him among the most successful beauty content creators in platform history. His videos consistently generated millions of views, with major product launches and controversies frequently trending across the platform.

Shane Dawson collaboration and the Conspiracy Collection (2019)

The most commercially significant collaboration in Jeffree Star Cosmetics' history was the partnership with fellow YouTuber Shane Dawson, which culminated in the release of the Conspiracy Palette in November 2019. The collaboration was promoted through Dawson's documentary series The Beautiful World of Jeffree Star, which provided unprecedented behind-the-scenes access to the cosmetics development process and generated massive anticipation for the product launch.

The Conspiracy Collection, centered on an eyeshadow palette bearing the same name, became one of the most successful product launches in beauty industry history. On November 1, 2019, the collection sold one million eyeshadow palette units in under 30 minutes, temporarily crashing the Shopify website that hosted Jeffree Star Cosmetics' online store. The launch was projected to generate $35 million in total sales, split between $17.5 million in online sales through the Jeffree Star Cosmetics website and $17.5 million in retail sales through Morphe, the primary brick-and-mortar retail partner. Star revealed that Dawson stood to earn approximately $10 million from the collaboration.

The partnership earned an estimated $54 million in Media Impact Value according to Launchmetrics, a metric that measures the aggregate value of media mentions and social media engagement. The collaboration represented the apex of the YouTube beauty community's commercial influence, demonstrating that content creators could generate sales volumes that rivaled or exceeded those of established beauty conglomerates' product launches. However, the partnership would be tainted by the broader "Dramageddon" controversies that engulfed both Star and Dawson in 2020, leading Morphe to eventually remove the Conspiracy Collection from its stores.

Retail expansion

While Jeffree Star Cosmetics was built as a direct-to-consumer brand, Star strategically pursued retail partnerships to expand the brand's reach. The first major retail partnership was with Morphe, a cosmetics retailer popular with the YouTube beauty community, which began carrying Jeffree Star Cosmetics products in its stores. The first East Coast location to carry the line was a Morphe store at the Westfield Garden State Plaza in Paramus, New Jersey, which opened on August 11, 2018.

Star has launched numerous successful collections through both his own website and retail partners, including the "Blue Blood" eyeshadow palette, the "Alien" collection, the "Blood Sugar" palette (themed around diabetes awareness), the "Cremated" palette (which generated controversy for its name and death-themed aesthetic), and dozens of other product lines. Each launch was carefully orchestrated through social media teasers, YouTube reveal videos, and limited-edition strategies that created urgency among consumers.

In 2023, Star opened his first physical retail store in downtown Casper, Wyoming, a unique establishment that combined the full range of Jeffree Star Cosmetics products with yak meat products from his Star Yak Ranch. The store also features a mini-museum of Star's career memorabilia and showcases from his luxury car collection, creating a destination retail experience that blends his various business interests into a single location.

Star Yak Ranch

In one of the most unexpected business pivots in modern entrepreneurship, Star purchased a ranch in Casper, Wyoming, in 2021 for approximately $1.1 million, subsequently acquiring additional land parcels that expanded his holdings to several thousand acres. The ranch, branded as Star Yak Ranch, became home to a herd of over 500 yaks and six camels, representing Star's entry into the agriculture and specialty meat industries.

Star Yak Ranch produces and sells a range of artisanal yak meat products, including yak jerky, yak steaks, and ground yak meat, marketed as premium grass-fed protein. The products are sold through the Star Yak Ranch website (staryaks.com) and at Star's physical retail store in downtown Casper. Yak meat is positioned as a healthier alternative to beef, being lower in fat and cholesterol while higher in protein, and Star has promoted the products through his YouTube channel and social media platforms, bringing his characteristic marketing flair to the agricultural sector.

The yak ranch venture represented more than a business diversification; it reflected a fundamental lifestyle change for Star, who had relocated from his $16.7 million Hidden Hills mansion in Los Angeles to the rural landscape of Wyoming. Star has spoken about the move as a deliberate choice to step back from the intensity of Los Angeles celebrity culture, find peace in rural living, and build a life that combined his entrepreneurial drive with a connection to the land. The ranch has become a frequent subject of his YouTube content, with videos about yak farming, ranch life, and meat production attracting millions of views from an audience initially drawn to makeup tutorials.

Broader business empire

Beyond cosmetics and agriculture, Star has developed a diversified portfolio of business interests that reflects his entrepreneurial ambitions. He co-owns Killer Merch, a merchandise fulfillment company that handles production and shipping not only for his own brands but also for other content creators and celebrities. He operates Scorpio Logistics, a fulfillment and shipping center based in Casper, Wyoming, that handles the logistics for his various e-commerce operations.

Star has invested in the cannabis industry, reflecting both personal interest—he is an open cannabis user—and recognition of the industry's growth potential. He also maintains an extensive collection of luxury goods, most notably one of the largest privately held collections of Hermès Birkin bags in the world, which he has valued at several million dollars and frequently showcases in his YouTube content. His luxury car collection includes vehicles from Lamborghini, Aston Martin, Bentley, Rolls-Royce, and other high-end manufacturers.

As of 2025, Star oversees approximately ten different businesses spanning cosmetics, skincare, merchandise, logistics, agriculture, retail, and investments. Jeffree Star Cosmetics remains the primary revenue generator, with estimated annual revenues exceeding $100 million. Combined with his YouTube earnings, real estate holdings, investments, and other business ventures, industry analysts estimate his total net worth at approximately $200 million, with some estimates ranging as high as $250 million to $300 million.

Controversies

Racism accusations and the Lipstick Nazi website

Jeffree Star has faced persistent and serious accusations of racism throughout his career, stemming primarily from content created during his MySpace era. Most notoriously, a satirical skit was posted on MySpace in which Star and a drag queen engaged in a conversation where Star stated he wanted to throw battery acid on a black woman to lighten her skin so it would match her foundation. The video and similar content circulated widely, resurfacing periodically as Star's fame grew and generating renewed waves of criticism.

In June 2020, during a broader cultural reckoning with racism in the United States following the murder of George Floyd, images and an archive of Star's former website, titled "Lipstick Nazi," resurfaced online. The website featured swastikas alongside photos of Star engaging in self-harm, combining Nazi imagery with the provocative shock-value aesthetic that characterized Star's early online presence. Star apologized for the website and the racist content, stating that it reflected an earlier period of his life that he deeply regretted. However, critics argued that the pattern of racist behavior was too extensive and too prolonged to be dismissed as youthful indiscretion, and the resurfaced content contributed to significant backlash during the 2020 "Dramageddon" period.

Dramageddon and the beauty community upheaval (2019–2020)

Star played a central role in the series of interconnected controversies within the YouTube beauty community that became collectively known as "Dramageddon." The first major incident occurred in May 2019, when beauty YouTuber Tati Westbrook posted a 43-minute video titled "BYE SISTER," which was a public denunciation of fellow beauty influencer James Charles. Westbrook's video accused Charles of various forms of inappropriate behavior and disloyalty, and Star amplified the controversy by posting his own tweets and comments supporting Westbrook's claims and making additional accusations against Charles.

The fallout was severe: James Charles lost millions of subscribers within days, while Westbrook and Star initially appeared to benefit from the controversy. However, the narrative shifted dramatically in June 2020 when Westbrook posted a new video titled "Breaking My Silence," in which she accused Star and Shane Dawson of manipulating her into making the original video attacking Charles. Westbrook claimed that Star and Dawson fed her "heinous lies" about Charles and encouraged her to publish the video for their own strategic benefit. Westbrook's accusations suggested that the entire Bye Sister episode had been orchestrated or at least significantly influenced by Star and Dawson, who stood to gain from Charles's diminished reputation.

The 2020 revelations led to significant consequences for both Star and Dawson. YouTube demonetized all three of Dawson's channels, Morphe removed the Conspiracy Collection from its stores and severed its relationship with Dawson, and multiple brands and sponsors distanced themselves from both Star and Dawson. Star denied Westbrook's specific allegations but acknowledged that the beauty community drama had been toxic and harmful. The Dramageddon saga became one of the most extensively documented and discussed events in YouTube history, generating billions of views across drama channels, commentary videos, and news coverage.

Sexual assault and hush money allegations (2020)

In October 2020, journalist Kat Tenbarge published an investigation in Business Insider reporting multiple allegations of sexual assault, physical assault, and intimidation against Jeffree Star. The investigation described instances in which Star was accused of drugging and sexually assaulting individuals, as well as physically assaulting others. The report further alleged that Star or his representatives had offered $10,000 in hush money payments to accusers in exchange for their silence.

An attorney for Star denied all of the allegations contained in the report. However, leaked documents subsequently appeared to show that a Jeffree Star Cosmetics executive had made a payment of $45,000 to one of Star's accusers, Gage Arthur, days after Arthur retracted his allegations. The timing and circumstances of the payment raised questions about whether it constituted a hush money arrangement, though no criminal charges were filed as a result of the investigation. The allegations added to the accumulating controversies during what Star himself later described as a "God awful" year.

Feuds with other media personalities

Throughout his career, Star has been involved in numerous public feuds with other media personalities, creating a reputation for conflict that has both attracted and repelled audiences. His most notable feuds include ongoing disputes with tattoo artist Kat Von D, who accused Star of "drug use, racism, and bullying"; Kylie Jenner, whose cosmetics products Star publicly criticized in influential YouTube reviews; Kim Kardashian, whose beauty brand was also subjected to critical reviews; and Jerrod Blandino, co-founder of Too Faced Cosmetics, with whom Star had a public dispute over allegations of disrespect toward Star's audience.

Star's feud with James Charles extended beyond the Dramageddon era, with Star's brother Ian Jeffrey also alleging that Star bullied him on Twitter. The pattern of public feuds, while generating significant controversy, also served as a form of engagement marketing that kept Star's name in public discussion and drove viewership to his YouTube channel.

Blood on the Dance Floor and Dahvie Vanity

Star's relationship with the band Blood on the Dance Floor and its member Dahvie Vanity became a subject of scrutiny in connection with sexual assault allegations against Vanity. In 2010, Star publicly called Vanity, who had been arrested in 2009 on sexual assault charges, a "child fucker" on Twitter, stating that he witnessed Vanity "bring underage girls to his hotel room." However, other tweets showed Star subsequently telling people to "get over the negativity" against Vanity and promoting Blood on the Dance Floor albums, raising questions about his consistency and sincerity.

Following a HuffPost report detailing sexual assault allegations against 21 individuals by Vanity, many of whom were minors, Chris Hansen of To Catch a Predator began covering the story. In a YouTube interview with Hansen, Star stated that he had no knowledge of any inappropriate activity between Vanity and underage individuals while they worked together, and that his earlier tweets had been based on hearsay—a claim that appeared to contradict his original assertion of being a direct witness.

Personal life

Relationships

Star was in a high-profile relationship with Nathan Schwandt from 2015 to January 2020. Schwandt, who identified as heterosexual before the relationship, became a regular presence in Star's YouTube videos and social media content, and the couple's relationship became a subject of significant fan interest. The breakup in January 2020 was announced by Star in an emotional YouTube video and coincided with a period of significant personal and professional upheaval. Schwandt subsequently relocated to Grand Rapids, Michigan, and has maintained a relatively private life since the breakup.

Star has been open about his sexuality throughout his career, identifying as gay during the MySpace era and throughout most of his public life. However, in a November 2025 appearance on The Skinny Confidential podcast, Star stated that he does not identify with the "gay" label, saying "I'm just open and very me," suggesting an evolution in his self-identification. In the same interview, he controversially urged that the "T and Q" be removed from LGBTQ, drawing criticism from transgender and queer advocacy organizations.

Political views

Star's political alignment has shifted noticeably over the course of his career. While his early career was closely associated with LGBTQ+ culture and progressive communities, he has increasingly expressed conservative views in recent years. In a 2023 appearance on Taylor Lewan and Will Compton's Bussin' with the Boys podcast, Star stated that "conservatives like me because I'm just real" while expressing disdain for non-binary identities. In September 2025, he publicly expressed support for conservative commentator Charlie Kirk following Kirk's death, arguing that "Charlie Kirk fought for the truth."

Real estate

Star's real estate history reflects his personal and professional evolution. During his years in Los Angeles, he owned a sprawling mansion in Hidden Hills, California—the same gated community home to celebrities including the Kardashian-Jenner family. The property featured eight bedrooms, thirteen bathrooms, and a 4,700-square-foot garage to house his extensive luxury car collection. Star listed the mansion for sale in mid-2021 for $20 million, ultimately selling it for $16.7 million in 2022.

Star relocated to Casper, Wyoming, where he now resides full-time on his ranch property. The move represented a dramatic departure from the Los Angeles lifestyle that had defined his career, and Star has described it as a deliberate choice to prioritize peace, space, and authenticity over the social dynamics of celebrity culture. He purchased his initial Wyoming ranch property in 2021 for approximately $1.1 million, with subsequent land acquisitions expanding his holdings to several thousand acres.

Luxury collections

Star is known for maintaining extensive luxury collections that he frequently showcases in his YouTube content. His car collection includes vehicles from Lamborghini, Aston Martin, Bentley, Rolls-Royce, Ferrari, and other prestigious manufacturers, many customized in pink to match his brand aesthetic. His collection of Hermès Birkin bags is among the largest privately held collections in the world, featuring rare and limited-edition pieces valued at several million dollars collectively. These luxury possessions serve a dual purpose in Star's business model: they are genuine personal indulgences while simultaneously functioning as aspirational content that drives engagement on his YouTube channel and social media platforms.

Substance use and lifestyle

Star has been open about his cannabis use, both recreationally and as a component of his lifestyle brand. He has stated that he avoids cigarettes and hard drugs. His move to Wyoming included investments in the cannabis industry, reflecting both personal preference and business interest.

Legacy and influence

Jeffree Star's career represents one of the most significant case studies in the transformation of internet fame into commercial success. His pioneering use of YouTube as a cosmetics marketing platform helped establish the template that virtually all beauty brands now follow, with social media content creation and influencer partnerships becoming standard industry practices. His willingness to provide honest, often brutally critical product reviews disrupted the traditionally cozy relationship between beauty brands and the media figures who covered them, giving consumers a level of candid product assessment that had not previously existed in the beauty space.

Star's business model—bypassing traditional retail and advertising in favor of direct-to-consumer e-commerce driven by social media content—became one of the most studied and emulated approaches in modern consumer goods. His success demonstrated that a single individual with a large, engaged social media following could build a cosmetics brand that competed with companies backed by billions of dollars in corporate infrastructure. This insight influenced a generation of beauty entrepreneurs, from Kylie Jenner's Kylie Cosmetics to Huda Kattan's Huda Beauty, all of whom followed variations of the influencer-to-brand pipeline that Star helped pioneer.

His transition from cosmetics to yak ranching in Wyoming has added an unexpected chapter to his legacy, demonstrating the same willingness to defy expectations and pursue unconventional paths that characterized his earliest forays into makeup and MySpace fame. Whether viewed as a visionary entrepreneur, a controversial figure, or some combination of both, Jeffree Star's impact on the intersection of social media, beauty, and direct-to-consumer commerce is difficult to overstate.

Discography

Studio albums

Year	Title	Label	Peak chart positions
2009	Beauty Killer	Popsicle Records	#7 US Billboard Top Electronic Albums
2024	Beauty Killer (15th Anniversary Edition)	Self-released	—

Notable singles

Year	Title	Notes
2009	"Lollipop Luxury"	Featuring Nicki Minaj
2009	"Beauty Killer"	Title track from debut album
2009	"Prisoner"	—
2024	"Lollipop Killer"	Digital EP

Awards and recognition

• Forbes fifth-highest-paid YouTuber (2018) — $18 million in YouTube earnings
• MySpace most connected profile personality (2006)
• YouTube Diamond Play Button recipient (10+ million subscribers)
• YouTube Gold Play Button recipient (1+ million subscribers)
• Beauty industry recognition for pioneering influencer-to-brand business model

External links

• Official website
• Template:YouTube
• Star Yak Ranch official website
• Template:Instagram