KSI

Olajide Olayinka Williams "JJ" Olatunji (born 19 June 1993), known professionally as KSI (an acronym for Knowledge Strength Integrity), is a British entrepreneur, professional boxer, YouTuber, rapper, and media personality. He is the co-founder of Prime Hydration, a beverage company that generated over $1.2 billion in retail sales in 2023; a co-founding member of the Sidemen, one of the most influential YouTube collectives in the United Kingdom; and the co-founder and CEO of Misfits Boxing, a promotional company that has established itself as a major force in influencer boxing. His business empire also includes stakes in the snack brand Lunchly, the restaurant chain Sides, and the vodka brand XIX.

KSI rose to prominence through YouTube, where he began uploading FIFA video game commentary from his bedroom in Watford in 2009. His content evolved to include vlogs, comedy sketches, and challenges, building a following that currently exceeds 44 million subscribers and 14 billion views across his three active YouTube channels as of January 2025. He was ranked second on The Sunday Times' list of most influential online creators in the United Kingdom in 2019, and Forbes ranked him as the second-top creator of 2023, with estimated earnings of $24 million that year.

His music career has yielded significant commercial success, with two studio albums—Dissimulation (2020), which peaked at number two on the UK Albums Chart, and All Over the Place (2021), which debuted at number one and was certified platinum by the BPI. He has achieved fourteen top 40 singles in the United Kingdom, with seven peaking in the top 10, and received the Brit Billion Award in 2024 for amassing over one billion music streams in the country. His collaborations with Anne-Marie ("Don't Play") and Craig David ("Really Love") were both nominated for Brit Awards.

As a boxer, KSI was instrumental in popularizing influencer boxing as a mainstream entertainment category. His white-collar match against Joe Weller in February 2018 and subsequent bouts against Logan Paul (a majority draw in 2018 followed by a professional split decision victory in November 2019) generated massive pay-per-view audiences. He has since fought multiple times under his own Misfits Boxing promotion, suffering his first loss to Tommy Fury by unanimous decision in October 2023.

Early life and family background

Childhood and heritage

Olajide Olayinka Williams Olatunji was born on 19 June 1993 in London, England. His family relocated during his childhood, and he was primarily raised in Watford, Hertfordshire, approximately 20 miles northwest of London. His parents are of Yoruba heritage from Nigeria. His father, Olajide Olatunji, was born in Ibadan, Nigeria's third-largest city by population. His mother, Olayinka Olatunji (née Atinuke), is from Islington, London. The Yoruba cultural background has been a consistent element of KSI's identity, though he has spoken about navigating the intersection of his Nigerian heritage and British upbringing.

KSI has a younger brother, Deji Olatunji (born December 9, 1996), who is also a YouTuber and professional boxer. Known previously by his channel name ComedyShortsGamer, Deji has been a significant figure in his own right, though his career has often intersected with and been overshadowed by his older brother's success. In 2015, Tubular Labs ranked the Olatunji brothers first and second respectively as the "UK's Most Influential YouTube Creators," demonstrating the family's collective dominance in British digital media.

The brothers have had a complicated public relationship, marked by periods of collaboration and conflict. In 2019, they engaged in a public falling out that played out across their respective YouTube channels, with each releasing diss tracks targeting the other. The conflict centered on Deji's leaked messages and broader family dynamics. While they have since reconciled and appeared together in various content, the episode illustrated the challenges of maintaining family relationships in the public eye.

Education

KSI received a private education at two institutions. He initially attended Reddiford School in Pinner, a preparatory school in northwest London. He subsequently enrolled at Berkhamsted School, a prestigious independent school in Berkhamsted, Hertfordshire, with a history dating to 1541. The school's fees and reputation reflect the comfortable middle-class background from which KSI emerged—far from the rags-to-riches narrative common among entertainment figures.

It was at Berkhamsted School that KSI met Simon Minter (known online as Miniminter), who would become a close friend, future collaborator, and fellow founding member of the Sidemen. Their friendship, forged during their school years, would later form the foundation of one of the most successful YouTube collectives in history.

After completing his secondary education, KSI enrolled in sixth form college to pursue A-Levels. However, his YouTube channel was already generating meaningful revenue by this point. In a pivotal conversation that he has recounted in multiple interviews, KSI asked a teacher whether he should drop out to pursue YouTube full-time. When the teacher asked how much he was earning from YouTube, KSI responded that he was making approximately £1,500 per month—more than the teacher's salary. This exchange crystalized his decision to leave formal education and pursue content creation as a career. His parents initially disapproved of this decision but later became supportive, eventually appearing in some of his videos.

YouTube and digital media career

Early YouTube career (2008–2012)

KSI registered his first YouTube account in 2008 under the username "JideJunior" while still in his early teens. He subsequently registered his current main YouTube account on July 24, 2009, under the name "KSIOlajideBT." The channel's early content consisted primarily of gaming commentary videos focused on the FIFA football video game series, which he recorded and uploaded from his bedroom at his parents' house in Watford.

The username component "KSI" stands for "Knowledge Strength Integrity," a phrase taken from a Halo gaming clan that the young Olatunji was involved with. Despite this gaming-derived origin, the acronym would become one of the most recognizable personal brands in British digital media.

KSI's FIFA content proved popular, particularly his energetic and often vulgar commentary style that resonated with young male gamers. He developed a distinctively bombastic on-screen persona characterized by dramatic reactions, crude humor, and a willingness to push boundaries that would later generate both fame and controversy. By 2012, his main channel had reached one million subscribers, establishing him as one of the leading gaming YouTubers in the United Kingdom.

Early controversies

KSI's rise to fame was accompanied by significant controversies that would shape both his public image and his later evolution as a creator. During 2012 and 2013, a recurring element of his content was what he described as his "rape face," an exaggerated facial expression used for comedic effect. The bit was widely criticized as trivializing sexual assault.

More seriously, in 2012, KSI attended a Eurogamer event where he was accused of sexually harassing female staff. The accusations extended to claims of sexual assault against spokesmodel Brandy Brewer, though Brewer herself tweeted that she had consented to the "motorboat" incident, writing, "it's called comedy... relax." Nevertheless, the controversy resulted in Microsoft cutting ties with KSI and his being banned from future Eurogamer events. KSI subsequently issued an apology "for any offence the video of 15 months ago may have caused" and expressed his desire to "be judged on the great content and value he gives to brands and partners, without controversy."

These early controversies established a pattern that would recur throughout KSI's career: provocative content generating both audience engagement and criticism, followed by consequences and eventual rehabilitation. His ability to recover from these setbacks and continue growing his platform has been cited as evidence of both his audience's loyalty and the evolving norms of the creator economy.

The Sidemen (2013–present)

Since October 19, 2013, KSI has been a member of the Sidemen, a British YouTube collective that would become one of the most successful and influential in the platform's history. The group initially comprised seven members: KSI, Simon Minter (Miniminter), Vikram Barn (Vikkstar123), Josh Bradley (Zerkaa), Tobi Brown (TBJZL), Ethan Payne (Behzinga), and Harry Lewis (W2S). The group produces collaborative content including challenges, sketches, and video-game commentary, and has expanded into merchandise, restaurants, and other business ventures.

On August 4, 2017, KSI announced via Twitter that he was leaving the Sidemen, citing conflicts with fellow member Ethan Payne. He subsequently released a series of diss tracks criticizing various Sidemen members, to which most members responded with their own tracks. The apparent beef generated millions of views and dominated British YouTube for weeks. However, in November 2017, KSI released a video discussing whether the drama was real or fabricated, stating that it "wasn't entirely real but wasn't entirely fake either." The revelation that the conflict had been at least partially manufactured for content generated its own controversy, though the Sidemen emerged from the episode with increased viewership and cultural relevance.

The Sidemen have collectively launched multiple successful businesses. In 2014, they established Sidemen Clothing, a merchandise brand. In November 2021, they founded Sides, a restaurant chain in collaboration with Reef Technology. In October 2022, they launched XIX Vodka. In March 2024, they introduced Best Cereal in collaboration with Mornflake. These ventures, combined with their YouTube revenue and individual earnings, have made the Sidemen one of the most commercially successful creator groups in the world.

Mainstream recognition

By the mid-2010s, KSI had transcended his origins as a gaming YouTuber to become one of the most recognized digital media figures in the United Kingdom. In August 2014, a survey by Variety found that KSI was the fourth most popular personality among U.S. teenagers, demonstrating his appeal beyond his home market. In September 2015, Business Insider ranked him 15th on its list of "The 15 Most Popular YouTubers in the World." By November 2016, he had risen to first place on Business Insider's list of "The 19 Biggest British YouTube Stars."

In 2019, The Sunday Times ranked KSI second on its list of the top 100 UK influencers, behind only Zoella. In 2020, The Times named him "Britain's biggest influencer." In April 2021, he was included in the Forbes 30 Under 30 Europe 2021 Entertainment list. In September 2023, Forbes ranked KSI as the second-top creator of 2023, with estimated earnings of $24 million, behind only MrBeast.

As of January 2025, KSI maintains three active personal YouTube channels (KSI, JJ Olatunji, and KSIClips), which collectively have over 44 million subscribers and have accumulated over 14 billion video views. He also appears regularly on the four Sidemen YouTube channels, which add tens of millions more subscribers and billions of additional views to his content footprint.

Music career

Early releases and Island Records (2015–2017)

KSI began creating music as early as 2011, initially producing comedy-rap songs for his YouTube channel. His transition to serious musical efforts began in 2015 with the release of "Lamborghini" on March 23, featuring British grime MC P Money. Produced by Dcypha Productions, the single charted at number 30 on the UK Singles Chart, demonstrating that his YouTube audience could translate into commercial music success.

His debut extended play, Keep Up, was released on January 8, 2016, through Island Records. The title track, featuring British rapper Jme, had been released as a single in November 2015, reaching number 45 on the UK Singles Chart. The EP debuted at number 13 on the UK Albums Chart and number one on the UK R&B Albums Chart, establishing KSI as a commercially viable recording artist.

A second EP, Jump Around, followed in October 2016, again through Island Records. The EP included "Touch Down," featuring rapper and singer Stefflon Don, which appeared on the soundtrack of the 2017 film Baywatch. However, in October 2017, KSI announced that his fourth EP, Disstracktions—which contained diss tracks against fellow Sidemen members during their public beef—would be his final release with Island Records, after which he would release music independently.

Major label breakthrough (2019–2021)

On November 4, 2019, KSI announced that he had signed with RBC Records and BMG to "take [his] music to the next level" and "further develop his music career in the US and internationally." The same day, he released "Down Like That," featuring Rick Ross, Lil Baby, and S-X, as the lead single from his upcoming debut studio album. The song was performed live by the featured artists as KSI's entrance music for his professional boxing rematch against Logan Paul. It peaked at number 10 on the UK Singles Chart and was certified silver by the BPI.

His debut studio album, Dissimulation, was released on May 22, 2020, debuting at number two on the UK Albums Chart—his highest chart position to date. The album charted in 15 additional countries and was certified gold by the BPI for sales of 100,000 units. It was the UK's best-selling debut album by a British artist in 2020. Singles from the album included "Wake Up Call" featuring Trippie Redd (number 11 UK), "Houdini" featuring Swarmz and Tion Wayne (number 6 UK), and "Cap" featuring Offset.

That year, KSI also featured on "Lighter" by British DJ Nathan Dawe. The collaboration peaked at number three on the UK Singles Chart, became one of the best-selling songs of 2020 in the UK, and was certified platinum by the BPI for sales of 600,000 units. It was nominated for Best British Single at the 2021 Brit Awards.

All Over the Place and continued success (2021–present)

KSI's second studio album, All Over the Place, was released on July 16, 2021, debuting at number one on the UK Albums Chart—his first chart-topper. The album was certified platinum by the BPI for sales exceeding 300,000 units. Its lead singles achieved remarkable commercial success: "Don't Play," a collaboration with Anne-Marie and Digital Farm Animals, debuted at number two on the UK Singles Chart and was certified platinum; "Holiday" also debuted at number two, making it KSI's highest-charting solo single; and "Patience," featuring Yungblud and Polo G, reached number three.

Both "Don't Play" and "Holiday" were nominated for Song of the Year at the 2022 Brit Awards. The album's deluxe edition, released in August 2021, included "Lose" featuring Lil Wayne, which peaked at number 18 on the UK Singles Chart and debuted at number 86 on the Billboard Hot 100, becoming KSI's first single to chart in the United States.

In May 2022, KSI announced he had signed with Atlantic Records and Warner Music UK, further elevating his music industry standing. His first release under the new deal, "Not Over Yet" featuring Tom Grennan, charted at number four on the UK Singles Chart and debuted at number one on The Official Big Top 40. In November 2024, KSI received the Brit Billion Award for amassing over one billion music streams in the United Kingdom, cementing his status as one of the country's most commercially successful music artists of the streaming era.

As of 2025, KSI has achieved fourteen top 40 singles in the United Kingdom, with seven peaking in the top 10. His January 2025 single "Thick of It," released as a double single with "Low" featuring Trippie Redd, was nominated for Song of the Year at the 2025 Brit Awards, though it received mixed critical reception with some listeners mocking its lyrics.

Boxing career

White-collar debut against Joe Weller (February 2018)

KSI's boxing career began amid a public feud with British YouTuber Joe Weller that developed throughout late 2017. The two exchanged insults on Twitter and released diss tracks against each other before announcing they would settle their differences in the ring. The white-collar amateur boxing match was scheduled for February 3, 2018, at the Copper Box Arena in London.

During the pre-fight announcement, KSI mocked Weller's struggles with depression and his use of antidepressants, generating significant criticism. He later apologized for the comments. The fight itself was won by KSI via technical knockout 1 minute and 37 seconds into the third round. Following his victory, KSI praised Weller for being "way harder, way tougher than I thought" and for raising awareness about mental health. He then issued challenges to American YouTuber Logan Paul, Logan's brother Jake Paul, and retired footballer Rio Ferdinand.

The event was a watershed moment for influencer boxing, demonstrating that YouTube creators could draw meaningful audiences to combat sports. The success of the KSI-Weller bout laid the groundwork for the larger events that would follow.

KSI vs. Logan Paul I (August 2018)

On February 24, 2018, it was announced that KSI would fight Logan Paul in a white-collar amateur boxing match. The announcement came shortly after Paul's "suicide forest" controversy, which had temporarily damaged his public standing. The fight was scheduled for August 25, 2018, at the Manchester Arena and represented the first major transatlantic influencer boxing event.

The promotional tour saw both fighters engage in theatrical confrontations and trash talk designed to maximize pay-per-view sales. The event generated significant media coverage beyond the typical YouTube audience, introducing influencer boxing to mainstream sports media. When the fight took place, it ended in a majority draw: two judges scored the contest 57–57, while a third scored it 58–57 in favor of KSI. The inconclusive result set the stage for a rematch.

KSI vs. Logan Paul II (November 2019)

The rematch between KSI and Logan Paul was announced in September 2019 and scheduled for November 9, 2019, at the Staples Center in Los Angeles. Unlike the first fight, this bout would be a professional contest sanctioned by the California State Athletic Commission, without headgear and with smaller gloves. The fight was broadcast on DAZN, with Eddie Hearn's Matchroom Boxing serving as promoter—a significant step up in legitimacy from the first amateur encounter.

KSI trained with professional boxers Viddal Riley and Jeff Mayweather, uncle of Floyd Mayweather Jr. The increased professionalism of the training camps reflected the higher stakes of the professional bout. The fight itself was a close, often scrappy affair. KSI won by split decision, with two judges scoring the bout 56–55 and 57–54 in his favor, and a third judge scoring it 56–55 for Paul. Crucially, Paul had two points deducted during the fight for hitting KSI while he was down, which proved decisive in the final scoring.

The victory cemented KSI's status as the preeminent figure in influencer boxing and established a template that subsequent events—including those promoted by his own Misfits Boxing—would follow.

Misfits Boxing and return to the ring (2022–2023)

After a hiatus following his victory over Logan Paul, KSI returned to boxing in August 2022 under the banner of his own promotional company, Misfits Boxing, which he had co-founded with Wasserman Boxing in June 2021. His return event, MF & DAZN: X Series 001, featured an unusual format: KSI fought two opponents in the same night.

His original opponent, fellow YouTuber Alex Wassabi, withdrew due to a concussion, and was replaced by British rapper Swarmz. KSI defeated Swarmz via knockout in the second round. For his second fight of the evening, KSI faced Mexican professional boxer Luis Alcaraz Pineda, whom he defeated via knockout in the third round. Both victories came in defense of the MFB cruiserweight title, which he won against Swarmz.

In January 2023, KSI defended his MFB cruiserweight title against FaZe Temperrr (Thomas Oliveira), the Brazilian co-founder of FaZe Clan, winning by first-round knockout. In May 2023, he faced businessman and professional boxer Joe Fournier. KSI appeared to win by second-round knockout, but controversy erupted when replays showed KSI landing an illegal elbow strike during the finishing sequence. The Professional Boxing Association (PBA) subsequently ruled the bout a no-contest.

Loss to Tommy Fury (October 2023)

On October 14, 2023, at MF & DAZN: X Series 10 – The Prime Card at Manchester Arena, KSI faced professional boxer Tommy Fury, the half-brother of former heavyweight champion Tyson Fury. The bout was significant as KSI's first fight against an opponent with a genuine professional boxing background. The event generated approximately 1.3 million pay-per-view purchases, making it one of the largest boxing events of 2023.

Tommy Fury won by unanimous decision (initially announced as majority decision before a scoring correction), handing KSI his first loss in the ring. The fight was competitive, with KSI landing effective shots throughout, but Fury's superior technical boxing skills proved decisive. Following the bout, KSI disputed the result, calling it a "robbery," a sentiment echoed by some observers including Eddie Hearn. However, KSI's appeal to the PBA was rejected in December 2023, with the organization stating there were "no grounds" to overturn the result.

Subsequent bouts and injury (2024–2025)

In June 2024, KSI announced his intention to return to the ring in August, with reports suggesting negotiations with former unified light welterweight champion Amir Khan. However, these negotiations fell through. Instead, KSI challenged American internet personality Slim Albaher and American mixed martial artist Anthony Taylor to an unconventional 2-vs-1 "outnumbered" tag team match scheduled for August 31, 2024, in Dublin. However, KSI withdrew in August 2024 due to an injury.

In January 2025, a bout between KSI and former England international footballer Wayne Bridge was announced for March 29, 2025. The announcement led to a confrontation in which KSI pushed Bridge and made comments about Bridge's former girlfriend Vanessa Perroncel and her affair with John Terry. Bridge withdrew two days after the announcement due to these comments. Dillon Danis, who had previously withdrawn from a fight with KSI, was announced as a replacement. However, in March 2025, the fight was postponed due to KSI suffering from illness, and it was later cancelled entirely.

Business ventures

Prime Hydration

In January 2022, KSI and his former boxing rival Logan Paul announced the launch of Prime Hydration, a beverage company producing sports drinks, drink mixes, and energy drinks. The partnership between the two former adversaries surprised observers, as their boxing rivalry had generated genuine animosity. However, the commercial logic was compelling: combining their audiences created unprecedented marketing reach.

The ownership structure of Prime Hydration reflects the involvement of Congo Brands, a Louisville, Kentucky-based consumer products company that holds a 60% majority stake. KSI and Logan Paul each own 20% of the company, giving them significant minority positions in the venture they co-founded.

Prime's growth trajectory was remarkable. The brand achieved approximately $250 million in sales during its first year (2022), and by 2023 had reached an estimated $1.2–1.3 billion in global retail sales, selling its billionth bottle in under two years. Strategic partnerships expanded its visibility: a UFC partnership announced in February 2023, plus sponsorship deals with Arsenal F.C., FC Barcelona, and FC Bayern Munich, created unprecedented exposure across combat sports and football's biggest clubs.

However, Prime experienced a significant decline in 2024–2025. Sales reportedly fell approximately 76% from their peak, with UK sales specifically dropping 48% from £131.1 million in 2023 to £68 million in 2024. Contributing factors included FDA scrutiny over caffeine content, supplier lawsuits alleging breach of contract, and market saturation.

Misfits Boxing

In June 2021, KSI and Wasserman Boxing announced the formation of Misfits Boxing, a promotional company focused on influencer and crossover boxing events. KSI serves as co-founder and CEO, positioning the company at the intersection of entertainment and combat sports. The first Misfits Boxing event, MF & DAZN: X Series 001, took place on August 27, 2022, headlined by KSI himself.

In January 2023, Misfits Boxing and DAZN announced a five-year distribution deal, with two pay-per-view events planned annually. The promotion has since hosted numerous events featuring influencers, former athletes, and professional fighters, establishing itself as a significant player in the growing influencer boxing market.

Lunchly

In September 2024, KSI partnered with Logan Paul and MrBeast to launch Lunchly, a snack kit brand positioned as a healthier alternative to Lunchables. The product combines Prime drinks, Feastables chocolate bars (MrBeast's confectionery brand), and various food components. The collaboration represented an alignment among three of YouTube's most successful creator-entrepreneurs.

The Online Takeover

In February 2021, KSI announced the creation of The Online Takeover, a record label formed in partnership with his music manager Mams Taylor. The label's first signee was American-British singer Aiyana-Lee, who had featured on KSI's track "Killa Killa." In May 2021, British artist Yxng Dave was announced as the second artist signed to the label. The venture represents KSI's expansion from recording artist to music industry executive.

Baller League UK

In November 2024, it was announced that KSI would serve as president of Baller League UK, a six-a-side football league designed for entertainment. The role extends KSI's interests into football, building on the Sidemen's FC Sidemen content and the group's existing relationships with football clubs through the Prime partnerships.

Television and film

KSI has made various forays into traditional entertainment. In 2016, he co-starred with fellow YouTuber Caspar Lee in Laid in America, a British direct-to-video comedy film released by Universal Pictures. The film received poor reviews, with Jason Best of Movie Talk giving it 1 out of 5 stars and calling it "crass and witless."

He has been the subject of multiple documentaries. KSI: Can't Lose (2018) documented his boxing journey from the Joe Weller fight through his preparations to face Logan Paul. KSI: In Real Life (2023), produced by Amazon Prime Video and Louis Theroux, provided a more intimate look at his life and career, with Theroux describing it as "an opportunity to see another side of JJ."

In June 2024, KSI and the Sidemen created Inside, a reality competition series that premiered on the Sidemen's YouTube channel. Netflix subsequently acquired the streaming rights and announced a second series, which premiered in March 2025, alongside an American version called Inside: USA which premiered in September 2025.

In February 2025, KSI appeared as a guest judge on Britain's Got Talent series 18 on ITV, standing in for Bruno Tonioli and Simon Cowell. He returned for the fifth semi-final, pressing the Golden Buzzer for magician Harry Moulding (who went on to win the series), and performed in the live final. For series 19, KSI was announced as a permanent replacement for Tonioli, becoming a full-time judge.

Personal life

Relationship status

KSI has maintained an unusually private personal life compared to many of his contemporaries. In late 2024 and early 2025, he revealed that he has been in a relationship with the same girlfriend for approximately eight years—since around 2016. He has stated that he met her through the dating app Tinder, that she works a "normal nine-to-five" job for the NHS, and that she has no interest in fame or public attention. He has chosen not to reveal her identity, explaining that she "doesn't want to be famous" and prefers to keep their relationship private.

KSI has hinted at wanting to marry his girlfriend, though he has not announced any specific plans. The length and stability of the relationship contrasts with his public persona as a brash entertainer and suggests a more grounded private life than his content might suggest.

Previous to his current relationship, KSI dated Seana Cuthbert between approximately 2012 and 2014, during the early stages of his YouTube career. He was also in a relationship with Lois Sharpe, which ended in November 2017 when she announced their split on Instagram. Fan speculation about a relationship with singer Anne-Marie following their collaboration on "Don't Play" was denied by KSI, who confirmed they were not romantically involved.

Properties and lifestyle

KSI reportedly owns more than 10 properties in England with a combined value exceeding $12 million. His primary residence is described as a multi-million-pound mansion in London featuring a private gym, cinema, music studio, and game room—facilities reflecting both his various professional pursuits and his status as one of Britain's wealthiest young celebrities.

Net worth

KSI's net worth has been estimated at between $100 million and $150 million as of 2025, with significant variation between sources depending on how his stake in Prime Hydration is valued. Celebrity Net Worth estimates $100 million, while other analysts suggest figures closer to $150 million when accounting for his various business interests.

His wealth derives from multiple sources: his 20% stake in Prime Hydration (potentially worth over $50 million depending on valuation); his ownership stake in Misfits Boxing; his share of Sidemen business ventures; YouTube advertising revenue from his personal channels and the Sidemen collective; music streaming royalties and touring revenue; boxing purses (his fight against Tommy Fury reportedly had a fight purse of $10 million); and various brand deals and sponsorships.

Comparatively, Forbes estimated his 2023 earnings at $24 million, ranking him as the second-highest-earning creator that year. His wealth significantly exceeds that of his Sidemen colleagues, with analysts estimating that the other six Sidemen members combined have a collective net worth of $55–65 million—meaning KSI alone is wealthier than all of them combined.

See also

• Logan Paul
• Prime (drink)
• The Sidemen
• Misfits Boxing
• Influencer marketing
• YouTube celebrity
• Deji Olatunji

External links

• Template:YouTube
• @KSI on Twitter
• Template:Instagram
• Prime Hydration official website
• Misfits Boxing official website