Logan Paul

Logan Alexander Paul (born April 1, 1995) is an American entrepreneur, professional wrestler, YouTuber, boxer, podcaster, and media personality. He is the co-founder of Prime Hydration, a beverage company that achieved $1.2 billion in global sales in 2023, making it one of the most successful creator-founded consumer products companies in history. Paul is also a professional wrestler signed to WWE, performing on the Raw brand, where he previously held the WWE United States Championship for 273 days. He is a co-founder of the snack brand Lunchly and serves as General Partner at the venture capital firm Anti Fund.

Paul first gained prominence through the now-defunct video-sharing platform Vine, where his six-second comedy sketches attracted millions of followers. Following Vine's closure, he successfully transitioned to YouTube, where his main channel, Logan Paul Vlogs, has accumulated over 23.6 million subscribers and nearly 6 billion views as of late 2025. He has appeared on the Forbes list of highest-paid YouTube creators in 2017, 2018, and 2021. Beyond digital content, Paul has built a multifaceted career spanning professional boxing, with notable bouts against KSI, Floyd Mayweather Jr., and Dillon Danis; professional wrestling, receiving critical acclaim for his performances in WWE; and podcasting through his long-running Impaulsive podcast.

Paul's career has been marked by significant controversies, most notably the "suicide forest" incident of December 2017, in which he filmed and uploaded footage of a suicide victim's body at Aokigahara in Japan, generating international condemnation and temporary consequences from YouTube. He has also faced criticism and legal action related to the failed cryptocurrency project CryptoZoo, which led to a class action lawsuit that was dismissed in October 2025, as well as an ongoing defamation lawsuit against YouTuber Coffeezilla.

In his personal life, Paul married Danish supermodel Nina Agdal in a lavish ceremony at Lake Como, Italy, in August 2025. The couple welcomed their first child, daughter Esmé Agdal Paul, in September 2024. Paul resides in Dorado, Puerto Rico, where he relocated in 2021, citing California's high taxes as motivation for the move.

Early life and family background

Childhood in Ohio

Logan Alexander Paul was born on April 1, 1995, in Westlake, Ohio, a suburb located approximately 14 miles west of Cleveland along the shores of Lake Erie. He was born to Pamela Ann Stepnick (née Meredith) and Gregory Allan Paul, a realtor. Paul has claimed mixed ancestry, including Irish, Welsh, Jewish, French, and German heritage. He was raised in Westlake alongside his younger brother, Jake Paul (born January 17, 1997), who would also become a prominent media personality, professional boxer, and entrepreneur.

The Paul brothers' parents have both been involved in their sons' public careers to varying degrees. Gregory Paul has made appearances in his sons' content and has been subject to controversy himself, including allegations of inappropriate behavior that have generated tabloid coverage. Pamela Stepnick has maintained a more private profile but has appeared in family-related content on both brothers' channels.

Logan's interest in video creation began at an early age. When he was approximately 10 years old, he began creating videos for a YouTube channel called "Zoosh," experimenting with the medium years before it would become his primary career. This early exposure to video production would prove foundational when he later transitioned to platforms like Vine and YouTube as a young adult.

Education and athletic career

Paul attended Westlake High School, where he distinguished himself as a multi-sport athlete. In football, he played as a linebacker and earned recognition as The Plain Dealer's All-Star linebacker in 2012, demonstrating the athletic ability that would later serve him in his boxing and professional wrestling careers.

In wrestling, Paul competed at the varsity level and qualified for the state-level Ohio High School Athletic Association 2013 Division I Wrestling Individual Championships. This wrestling background would prove particularly valuable when he later transitioned to professional wrestling in WWE, as it provided him with fundamental grappling skills and an understanding of physical performance that accelerated his learning curve in sports entertainment.

Following his high school graduation, Paul enrolled at Ohio University, where he took classes in industrial engineering. However, by the time he began college, his social media presence—particularly on Vine—had already attracted a substantial following. The demands of managing his growing online career while attending classes proved challenging, and in 2014, Paul made the consequential decision to drop out of college to pursue social media content creation full-time. He relocated to Los Angeles, moving into an apartment complex that housed other Vine stars, creating an environment conducive to collaboration and content creation.

Health issues

Paul has spoken publicly about injuries sustained during his athletic career. He tore the cartilage in his knee while playing football, an injury that required him to stay out of school for three months during his recovery. More significantly, in February 2019, Paul revealed that he has long-term brain damage sustained from playing high school football.

Dr. Daniel Amen, the physician who diagnosed Paul, determined that the damage affects his ability to experience empathy and form human connections with others. Paul has discussed this diagnosis on his Impaulsive podcast, suggesting it may partially explain some of his more controversial behaviors and his willingness to take risks that others might find reckless.

In a separate incident in 2014, while filming content for his Vine channel, Paul attempted a stunt during which he landed on a chair and damaged his right testicle, requiring medical attention. He has spoken about this injury with characteristic candor in interviews and on his podcast.

Social media career

Vine era (2013–2017)

Paul's rise to fame began on Vine, the short-form video platform that allowed users to create six-second looping videos. He excelled at the format, creating comedy sketches that resonated with the platform's predominantly young audience. By February 2014, Paul had accumulated over 3.1 million followers across various social media platforms, establishing himself as one of Vine's most popular creators.

His growth accelerated rapidly. By April 2014, Paul had amassed 105,000 Twitter followers, 361,000 Instagram followers, 31,000 likes on his Facebook page, and approximately 150,000 YouTube subscribers. A YouTube compilation video of his Vine content garnered more than four million views within its first week of posting. By 2015, he was ranked as the 10th most influential figure on Vine, with his videos generating hundreds of thousands of dollars in advertising revenue. By October of that year, his Facebook videos alone had accumulated more than 300 million views.

Paul cultivated a devoted following he named the "Logang," a portmanteau of "Logan" and "gang." This community-building approach would become a template for other creators, establishing the parasocial relationship between creator and audience that has become central to influencer culture. The Logang identity gave fans a sense of belonging and created opportunities for merchandise sales and community engagement that extended beyond video views.

YouTube and mainstream media (2015–2017)

Paul registered his first YouTube channel, TheOfficialLoganPaul, on October 18, 2013, initially using it to host compilations of his Vine content. He later created the Logan Paul Vlogs channel on August 29, 2015, which would become his primary platform following Vine's closure. The transition from Vine's six-second format to YouTube's longer-form content required adaptation, but Paul proved adept at maintaining audience engagement through daily vlogs that documented his life in Los Angeles.

His social media success opened doors to traditional entertainment. In early 2015, Paul made a guest appearance on Law & Order: Special Victims Unit, marking his television debut. He also appeared on the Fox series Weird Loners, playing the role of the Paul Twins. Additional television work included two episodes of the Freeform series Stitchers and an appearance on the Disney Channel series Bizaardvark.

In 2016, Paul starred in The Thinning, a YouTube Red original film opposite Peyton List. The dystopian thriller, in which Paul played a student in a future America where population control is implemented through standardized testing, demonstrated his ability to carry a feature-length production. That same year, he trained with drama coaches and the comedy troupes The Groundlings and Upright Citizens Brigade to improve his acting abilities.

Paul wrote the screenplay for Airplane Mode, an adult comedy he described as "American Pie for Gen Z" and "Expendables with Internet stars." Originally planned for a 2017 release, the film was eventually released on August 2, 2019, after multiple delays. He was also involved in advertising campaigns for major brands including Hanes, PepsiCo, and HBO. In 2016, Comcast purchased a short-form digital TV series from Paul called Logan Paul VS.

In February 2017, Dwayne Johnson released a promotional YouTube video titled "Logan Paul has been cut from, like, all of The Rock's movies," a comedic bit in which Johnson "consoles" Paul by making him the "ambassador" of his upcoming Baywatch film. The collaboration demonstrated Paul's growing mainstream recognition and his ability to attract partnerships with major Hollywood figures.

On November 23, 2017, Paul released the single "No Handlebars," a track that interpolated a sample from "Handlebars" by the American alternative hip hop group Flobots. The song was heavily criticized for its perceived sexual objectification of women, including a music video scene in which Paul rides several women like a bicycle. Flobots frontman Jamie Laurie criticized Paul for both the "sexist" lyrical content and the unauthorized use of the sample, calling him the face of "douchebag entitlement." Laurie subsequently released a track titled "Handle Your Bars" with lyrics deriding Paul. After Flobots sued Paul for copyright infringement in 2019, he deleted the song from YouTube.

Suicide forest controversy (December 2017)

On December 31, 2017, Paul uploaded a video to his YouTube channel that would become one of the most controversial moments in the platform's history. The video, intended to be part three of his "Tokyo Adventures" series, depicted the body of a man who had recently died by suicide by hanging in Aokigahara, a forest at the base of Mount Fuji in Japan known colloquially as the "suicide forest" due to its infamy as a suicide site.

Paul and his group had originally planned to camp in the woods but changed their plans upon discovering the body. The video showed the corpse, whose face was censored, as well as Paul and his companions' reactions, which struck many viewers as inappropriately jovial given the circumstances. The video garnered 6.3 million views within 24 hours before being removed.

The backlash was swift and severe. Celebrities including Aaron Paul, Sophie Turner, and others condemned the video. Politicians in both the United States and Japan issued critical statements. Members of the YouTube community accused Paul of insensitivity to suicide victims. He was also criticized for other misbehavior captured during the Japan trip, including climbing onto a moving forklift truck at the Tsukiji Market, removing his clothing on a crowded street and fighting with a traveling companion, and throwing a Poké Ball plush toy at passing citizens, including an officer of the Tokyo Metropolitan Police Department. Multiple Change.org petitions calling for YouTube to delete Paul's channel accumulated over 720,000 signatures.

Paul removed the video and issued a written apology on Twitter on January 1, 2018, followed by a video apology on January 2 in which he admitted to making "a severe and continuous lapse in [his] judgement" and described his behavior as a "coping mechanism." He asked his fans to stop defending his actions. On January 9, YouTube issued a statement condemning the video. On January 10, YouTube removed Paul's channels from Google Preferred, its premium advertising program, placed The Thinning: New World Order on hold, halted the airing of Logan Paul VS., and cut Paul from season 4 of the YouTube Red series Foursome.

Metro-Goldwyn-Mayer postponed the release of the film Valley Girl, which featured Paul, following the controversy. In response to the incident, Paul donated $1 million to suicide prevention agencies, including a quarter to the National Suicide Prevention Lifeline. He also hired Mike Majlak, a former marketing manager at furniture company LoveSac, to serve as a reputation management consultant and to "make sure that no bad things happen."

On February 4, 2018, Paul returned to daily vlogging after a three-week hiatus. YouTube CEO Susan Wojcicki stated on February 12 that Paul did not violate YouTube's three-strike policy and did not meet the criteria for being banned from the platform. On February 9, YouTube had suspended all advertising on Paul's channels due to his "pattern of behavior," citing a joke he tweeted about the Tide Pod challenge, removing a fish from his pond to "jokingly give it CPR," and tasering two dead rats. The revenue suspension was lifted on February 26, though his channel remained on a 90-day "probation period" during which his content was ineligible for YouTube's trending tab.

Podcast and continued content creation (2018–present)

On November 20, 2018, Paul launched the Impaulsive podcast, which would become another significant pillar of his media empire. The podcast, co-hosted by Mike Majlak and producer George Janko, features long-form interviews and discussions that provide a different format from Paul's vlogs. As of 2025, the Impaulsive YouTube channel has accumulated over four million subscribers, making it one of the most successful creator-hosted podcasts on the platform.

The podcast has featured numerous high-profile guests, including former President Donald Trump, who appeared for a 45-minute interview during the 2024 presidential campaign. Other notable guests have included musicians, athletes, actors, and fellow creators, establishing Impaulsive as a legitimate platform for celebrity interviews and cultural commentary.

In January 2019, Paul generated controversy with remarks on the podcast in which he stated, "What is it, male-only March? We're gonna attempt to go gay for just one month." The comments were criticized for implying that sexual orientation is a choice. GLAAD responded on Twitter, writing, "That's not how it works, Logan Paul."

In March 2019, Paul released a mockumentary exploring Flat Earth theory, in which he interviewed self-proclaimed "Flat Earthers" and spoke at the 2018 Flat Earth International Conference in Denver, Colorado. The video generated significant views while raising questions about whether Paul was genuinely entertaining the conspiracy theory or simply pursuing content opportunities.

In 2021, Paul competed on the fifth season of The Masked Singer as "Grandpa Monster," demonstrating his continued crossover appeal to mainstream television audiences. He was unmasked after his second appearance.

Business ventures

Prime Hydration

Prime Hydration represents Paul's most significant business venture and one of the most successful creator-founded consumer products companies in history. Launched in January 2022 as a joint venture with British YouTuber and rapper KSI—notably a former boxing rival—the beverage company achieved unprecedented success in its initial years.

The ownership structure of Prime Hydration reflects the deal-making that brought the brand to market. Congo Brands, a Louisville, Kentucky-based consumer products company, holds a 60% majority stake in Prime Hydration LLC. Paul and KSI each own 20% of the company, giving the creators significant but minority positions in the venture they co-founded.

Prime's growth trajectory was remarkable. In its debut year of 2022, the brand generated approximately $250 million in sales. By 2023, Prime Hydration had achieved an estimated $1.2 to $1.3 billion in global sales, selling its billionth bottle in under two years of operation. The brand secured high-profile partnerships that expanded its visibility: a UFC partnership announced in February 2023 brought credibility in combat sports, while sponsorship deals with Arsenal F.C. (July 2022), FC Barcelona, and FC Bayern Munich (summer 2023) created unprecedented exposure across football's biggest clubs.

However, Prime's trajectory has not been without challenges. By late 2024 and into 2025, the brand experienced a significant decline. According to sports business reporter Darren Rovell, Prime Hydration was projected to generate approximately $300 million in revenue by late 2025—a staggering 76% drop from its peak performance. In the UK, sales declined 48%, falling from £131.1 million in 2023 to £68 million in 2024.

The decline has been attributed to multiple factors: FDA scrutiny over caffeine content in Prime Energy drinks, supplier lawsuits alleging breach of contract (beverage bottler Refresco sued Prime's parent company for $68 million in 2024, claiming the company had committed to ordering 18.5 million cases per year but fell "well below" those volumes), and product differentiation challenges in a crowded sports drink market dominated by Gatorade's $7.5 billion in annual sales.

Despite the sales decline, Prime's estimated valuation remains in the billions, though sources conflict on exact figures, with estimates ranging from $2 billion to $8 billion depending on the methodology used.

Lunchly

In September 2024, Paul partnered with MrBeast and KSI to launch Lunchly, a snack kit brand positioned as a "healthier alternative" to Lunchables, the Kraft-owned snack brand that had faced criticism over nutritional content and heavy metal concerns. Lunchly kits combine Prime energy drinks with Feastables chocolate bars (MrBeast's confectionery brand) and various snack components such as turkey and crackers, nachos with salsa and cheese, or pizza ingredients.

The collaboration represented a strategic alignment among three of YouTube's most successful creator-entrepreneurs, with each bringing their respective brands (Prime, Feastables) into a unified product offering.

Anti Fund

In December 2025, Paul was appointed General Partner of Anti Fund, a venture capital firm co-founded by his brother Jake Paul and Geoff Woo in 2021. The announcement coincided with Anti Fund closing an oversubscribed $30 million fund (Anti Fund I), bringing the firm's total assets under management to over $65 million.

Anti Fund focuses its investments on artificial intelligence and robotics, employing what the firm describes as an "extreme barbell strategy": making small first checks ($100,000–$500,000) for approximately 10% ownership in early-stage technical founders, while also making larger growth investments ($10 million or more) in industry leaders. The firm's portfolio includes notable companies such as OpenAI, Anduril Industries, Ramp, Cognition, Polymarket, Flock Safety, and Physical Intelligence.

Institutional limited partners in Anti Fund include Aquarian Holdings and Autilus Partners. Individual LPs include prominent tech figures Marc Andreessen and Chris Dixon. The firm's investment thesis centers on the belief that "the best founders are rebels" and that creator-led funds possess unique advantages in both sourcing top founders and accelerating portfolio company growth through attention and media exposure.

CryptoZoo

In September 2021, Paul launched CryptoZoo, an NFT-based blockchain game that promised players the ability to collect, breed, and trade virtual animal NFTs within a gaming ecosystem. The project raised millions of dollars through NFT sales and cryptocurrency token purchases. However, despite substantial funding, CryptoZoo failed to deliver on its promises—a project roadmap outlined various games incorporating the animal NFT images, but no playable game was ever published, and none of the promised features materialized.

In December 2022, YouTuber Stephen Findeisen, known as Coffeezilla, released a three-part documentary series on his YouTube channel exposing CryptoZoo's lack of functionality despite the millions raised from investors. The investigation documented how investors had purchased NFTs and cryptocurrency expecting a functional game that never arrived. Criticisms included marketing practices allegedly targeted at children and pre-launch cryptocurrency purchases by the project team.

Paul initially disputed Coffeezilla's allegations and threatened legal action, then deleted his response video. In January 2023, Paul apologized and announced a $1.3 million refund program for NFT holders. However, the refund program came with significant conditions: claimants had to agree to waive any "actual or anticipated claims against Paul," effectively requiring them to promise not to take legal action against him. In January 2024, Paul announced he was "personally committing" more than $2.3 million to buy back NFTs purchased through CryptoZoo, with approximately 80% of claims processed and $1.9 million disbursed by August 2025.

In February 2023, investors filed a class action lawsuit against Paul. However, on October 29, 2025, a Texas federal judge dismissed the lawsuit, ruling that Paul's promotional statements about CryptoZoo—such as claiming it would be "a really fun game that makes you money"—constituted "puffery" rather than fraud. The court found that the 140 plaintiffs, who had collectively lost between $100 and $350,000 each, failed to prove that Paul personally profited from the failed project.

In June 2024, Paul filed a defamation lawsuit against Coffeezilla in San Antonio federal court, seeking $75,000 in compensatory damages. On March 26, 2025, a magistrate judge denied Coffeezilla's motion to dismiss, ruling that Coffeezilla's use of the word "scam" could be understood as an assertion of fact rather than opinion. The parties were ordered to participate in mediation by November 10, 2025, ahead of a scheduled May 4, 2026 trial date. Coffeezilla has suggested that the lawsuit's timing—filed hours after he inquired about Logan's involvement in Liquid Marketplace, a company accused of "multi-layered fraud" by Canadian authorities—was a strategic move to block further investigation.

Maverick Apparel

Paul launched his own merchandise line called "Maverick by Logan Paul," named after the nickname he would later adopt in WWE. The brand became a significant revenue source during his peak YouTube years. However, the merchandise business faced complications when Maverick Apparel, an unrelated brand targeting juniors and children, threatened legal action, claiming that consumers were confusing their line with Paul's similarly named products, resulting in sales declines for the established brand.

Boxing career

Paul vs. KSI I (August 2018)

Paul's boxing career began with a rivalry with British YouTuber KSI. On February 3, 2018, following KSI's white-collar amateur boxing victory over fellow YouTuber Joe Weller, KSI challenged Paul to a fight. On February 24, 2018, it was announced that both Paul brothers would fight the KSI brothers—Logan against KSI and Jake against KSI's younger brother, Deji—in white-collar boxing matches.

The first Paul vs. KSI fight took place on August 25, 2018, at the Manchester Arena. The bout ended in a majority draw, with two judges scoring the fight 57–57 and a third scoring 58–57 in favor of KSI. The event drew significant pay-per-view numbers and demonstrated the commercial viability of influencer boxing as an entertainment category.

Paul vs. KSI II (November 2019)

On September 4, 2019, it was announced that Paul would make his professional boxing debut in a rematch against KSI, to be broadcast exclusively on DAZN in the United States. The fight was scheduled for November 9, 2019, at the Staples Center in Los Angeles.

The promotional tour generated controversy when, at the UK press conference, Paul accused KSI of having five abortions, remarking, "Five babies dead. I might return the favor and kill you." The comments drew criticism from abortion rights activists, who described them as "horrific." Paul subsequently stated, "I said something distasteful and insensitive."

The rematch, consisting of six three-minute rounds, resulted in a victory for KSI via split decision. Two judges scored the fight 57–54 and 56–55 for KSI, while one judge scored it 56–55 in Paul's favor. Points were deducted from Paul for hitting KSI while he was down, which proved decisive in the outcome.

Exhibition bout with Floyd Mayweather Jr. (June 2021)

On December 6, 2020, it was announced that Paul would face former five-division world champion Floyd Mayweather Jr. in an exhibition bout. Originally scheduled for February 20, 2021, the fight was postponed and eventually took place on June 6, 2021, at Hard Rock Stadium in Miami Gardens, Florida.

On May 6, 2021, at a press conference, Paul's brother Jake became involved in an altercation with Mayweather after removing Mayweather's hat from his head. Mayweather was captured on video in a visibly irate state, saying, "I'll kill you motherfucker! Are you crazy? I'll fuck you up, motherfucker. I don't play motherfucking games."

The exhibition bout went the full distance without a winner being announced, as is customary for exhibition matches. CompuBox statistics reflected Mayweather's superior boxing, with Mayweather landing 43 punches of 107 thrown (40.2%), compared to Paul's 28 landed of 217 thrown (12.9%). The fight was characterized by constant clinching initiated by Paul and was met with boos from the crowd. In his post-fight interview, Mayweather praised Paul: "He's better than I thought he was... he's a tough, rough competitor." Paul expressed uncertainty: "I'm going to go home thinking, 'Did Floyd let me survive?'" Mayweather later confirmed he had held back, stating, "If it was a real fight, it would've been a blowout in the first round."

Paul vs. Danis (October 2023)

On July 28, 2023, it was announced that Paul would headline MF & DAZN: X Series 10 – The Prime Card on October 14 at Manchester Arena, facing American mixed martial artist Dillon Danis. The build-up to the fight became notable for Danis's controversial promotional tactics—he repeatedly shared pictures of Paul's fiancée Nina Agdal with other men, sometimes partially or fully nude. The harassment led Agdal to file a lawsuit against Danis.

The bout ended in the sixth round when Danis attempted an illegal takedown and choke. Security entered the ring and a brawl ensued, resulting in Danis being disqualified and Paul declared the winner. The victory marked Paul's first professional boxing win.

Professional wrestling career

WWE debut and early appearances (2021)

Paul made his WWE debut on the April 2, 2021, episode of SmackDown as a guest of Sami Zayn for the premiere of Zayn's documentary. Zayn invited Paul to be at ringside for his match against Kevin Owens at WrestleMania 37. On Night 2 of WrestleMania 37, after Owens defeated Zayn, Paul celebrated with Owens before being hit with Owens' signature Stunner, establishing the beginning of his WWE storyline.

On the September 3 episode of SmackDown, Paul returned as Happy Corbin's special guest on "The KO Show," subsequently helping Corbin attack Owens and establishing himself as a heel (villain character).

WrestleMania 38 and WWE contract (2022)

On April 2, 2022, at Night 1 of WrestleMania 38, Paul made his in-ring debut, teaming with The Miz to defeat The Mysterios (Rey Mysterio and Dominik Mysterio). After the match, Miz attacked Paul, turning Paul face (heroic character) and setting up their subsequent feud. On June 30, 2022, Paul signed a multi-event contract with WWE, formalizing his relationship with the company.

Paul sought revenge against Miz and defeated him at SummerSlam 2022. He then challenged Roman Reigns on the September 16 episode of SmackDown. The two faced each other at Crown Jewel for Reigns' Undisputed WWE Universal Championship. Despite interference from his Impaulsive entourage and his brother Jake, Paul was unsuccessful in defeating Reigns. The match received universal acclaim, with critics highly praising Paul's wrestling abilities. It was initially reported that Paul had suffered a torn meniscus, MCL, and ACL during the match, though it was later revealed he had only sprained his meniscus and MCL.

WWE United States Championship (2023–2024)

On January 28, 2023, Paul made his return from injury at the Royal Rumble, entering the Royal Rumble match at number 29. During the match, Paul and Ricochet executed a spectacular spot where both men leaped off the top rope from opposite sides of the ring and collided in mid-air, garnering a massive crowd and social media reaction. Paul eliminated Seth Rollins before being eliminated by eventual winner Cody Rhodes.

At Elimination Chamber, Paul interfered in the Elimination Chamber match, costing Rollins the United States Championship and turning heel. At Night 1 of WrestleMania 39, Paul lost to Rollins in a match that also saw an appearance from KSI dressed as a Prime bottle. The match received high praise from critics. A week later, Paul signed a new multi-year contract with WWE.

In the 2023 WWE Draft, Paul was declared a free agent, allowing him to appear on both Raw and SmackDown. At Money in the Bank, Paul competed unsuccessfully in the men's ladder match. At SummerSlam 2023, he defeated Ricochet using brass knuckles. On October 14, 2023, after defeating Dillon Danis in boxing, Paul called out United States Champion Rey Mysterio. At Crown Jewel 2023, Paul won the WWE United States Championship by defeating Mysterio using brass knuckles, capturing his first professional wrestling title.

Paul held the United States Championship for 273 days, successfully defending against Kevin Owens at the 2024 Royal Rumble (winning by disqualification after interference from Austin Theory and Grayson Waller), The Miz on SmackDown, and in a triple threat match against Kevin Owens and Randy Orton at WrestleMania XL (with an assist from IShowSpeed). He lost the title to LA Knight at SummerSlam 2024.

Raw brand and The Vision (2024–present)

On December 18, 2024, as part of WWE's streaming launch with Netflix, Paul was announced as joining the Raw brand, expressing his desire to become WWE Champion. At the 2025 Royal Rumble, Paul entered at number 30, eliminating AJ Styles and CM Punk before being eliminated by John Cena.

At WrestleMania 41, Paul defeated AJ Styles. On the November 3, 2025, episode of Raw, Paul revealed his alignment with The Vision stable (comprising Bron Breakker and Bronson Reed) by attacking CM Punk with brass knuckles and handing them to Paul Heyman. On November 29, Paul's team was victorious in the men's WarGames match at Survivor Series: WarGames. Paul officially joined The Vision on the following Raw episode.

Paul's WWE performances have been widely praised by critics and industry veterans. Pro Wrestling Illustrated ranked him number 37 in their PWI 500 list for 2024, and ESPN ranked him number 10 among the 30 best professional wrestlers under 30 in 2023. His athletic background in high school wrestling has been credited with accelerating his learning curve and enabling him to execute complex maneuvers that have impressed both audiences and professional critics.

Personal life

Residences

During his early career in Los Angeles, Paul lived in an apartment complex on Hollywood and Vine alongside other social media celebrities including Amanda Cerny, Juanpa Zurita, and Andrew Bachelor, with roommates Mark Dohner and Evan Eckenrode. In October 2017, Paul and Eckenrode relocated to an estate in Encino, California.

In February 2021, Paul announced his relocation from Los Angeles to Dorado, Puerto Rico, citing California's high taxes as the primary motivation. Puerto Rico's Act 60 offers significant tax incentives to qualifying residents, including zero capital gains taxes. As of 2021, Paul was renting a $13 million mansion in Dorado for $55,000 per month.

Relationships and marriage

Paul has had several public relationships. From 2016 to early 2017, he dated influencer Amanda Cerny. He subsequently had an on-and-off relationship with actress Chloe Bennet, with whom he was photographed in Hawaii in July 2017 during a break from filming Valley Girl. The couple officially broke up in October 2018. Paul was also romantically linked to America's Next Top Model contestant Jessica Serfaty (2015), influencer Alissa Violet (2017), actress and model Olga Safari (late 2017 to early 2018), and actress Corinna Kopf (2019). He dated Josie Canseco from January 2020 to November 2020.

In 2022, Paul began a relationship with Danish supermodel Nina Agdal. The couple met at an event in New York City, where Agdal has said her instinct told her to approach him, and they immediately connected. Agdal, born March 26, 1992, in Hillerød, Denmark, had previously modeled for Sports Illustrated Swimsuit Issue and Victoria's Secret.

Paul proposed to Agdal in July 2023 at Hotel Passalacqua in Lake Como, Italy. The engagement was announced on July 9, 2023. In the lead-up to Paul's boxing match against Dillon Danis in October 2023, Danis engaged in a harassment campaign against Agdal, repeatedly sharing private and intimate photographs of her from past relationships. Agdal subsequently filed a lawsuit against Danis.

On April 15, 2024, Paul revealed that he and Agdal were expecting their first child, a daughter. Esmé Agdal Paul was born on September 29, 2024. On August 15, 2025, Paul and Agdal were married in a lavish ceremony at Lake Como, Italy—the same location where Paul had proposed two years earlier. The wedding was officiated by Mike Majlak, Paul's Impaulsive co-host and longtime friend. Jake Paul, serving as best man, was captured on video in tears during the ceremony. Esmé, then 10 months old, attended as flower girl in a matching Galia Lahav dress. Nina wore a custom lace Galia Lahav gown, while Logan wore an ivory tuxedo jacket with a black bow tie.

On fatherhood, Paul has spoken about its transformative effect: "I'm no longer my first priority. It's made me less selfish... Now with Esmé, my daughter, I've dropped two rungs down the priority ladder. It's Esmé, Nina, those are interchangeable—then me."

Religion and beliefs

In a 2020 episode of Impaulsive, Paul described himself as a Christian who was "not overly religious." He has not elaborated extensively on his spiritual beliefs in subsequent interviews.

Controversies

Abandoned pet pig

In January 2023, Paul faced criticism after his former pet pig, named "Pearl," was found abandoned by The Gentle Barn Sanctuary in California. Rescuers stated the pig was "lucky to be alive" after being diagnosed with a potentially life-threatening uterus infection. Paul denied wrongdoing, stating he had responsibly rehomed the pig in 2021 when he moved to Puerto Rico, and that the pig had been subsequently rehomed again without his knowledge.

Liquid Marketplace investigation

In August 2024, the BBC attempted to interview Paul about his cryptocurrency-related business practices. The network was asked to fly to Puerto Rico during Hurricane Ernesto, and when they arrived at Paul's gym for the scheduled interview, a lookalike appeared instead of Paul himself. This was followed by a crowd shouting abuse at the BBC crew. The network subsequently received a letter from Paul's lawyer warning them not to publish their findings. Coffeezilla has indicated that his June 2024 defamation lawsuit was filed shortly after he contacted Paul about Liquid Marketplace, a company co-owned by Paul that Canadian authorities have accused of "multi-layered fraud."

Net worth and financial profile

Paul's net worth has been estimated at approximately $150 million as of 2025, with the bulk of his wealth derived from his stake in Prime Hydration. Despite Prime's recent sales decline, Paul's 20% ownership stake in a company that achieved over $1 billion in sales has been the primary driver of his wealth accumulation.

Additional revenue streams include:

• WWE contract: Reported annual salary of approximately $5 million, with per-match earnings of roughly $714,285 based on seven matches in 2024
• YouTube advertising: His channels generate significant AdSense revenue, with his main channel having nearly 6 billion views
• Impaulsive podcast: Sponsorship revenue and advertising from over 4 million subscribers
• Boxing purses: Significant earnings from pay-per-view boxing events, particularly the Mayweather exhibition
• Social media sponsorships: Reports indicate Paul earns $80,000 to $150,000 per sponsored social media post
• Anti Fund: Partnership stake in the venture capital firm with $65 million in AUM

Championships and accomplishments

Professional wrestling

• WWE
  • WWE United States Championship (1 time)

Awards and recognition

• ESPN: Ranked No. 10 of the 30 Best Pro Wrestlers Under 30 (2023)
• Pro Wrestling Illustrated: Ranked No. 37 of the top 500 singles wrestlers in the PWI 500 (2024)
• Forbes: Highest-Paid YouTube Creators list (2017, 2018, 2021)

Filmography

Film

• The Thinning (2016) – Blake Redding
• The Thinning: New World Order (2018) – Blake Redding
• Valley Girl (2020) – Derek
• Airplane Mode (2019) – Logan

Television

• Law & Order: Special Victims Unit (2015) – Guest appearance
• Weird Loners (2015) – Paul Twins
• Stitchers (2015) – Guest appearance
• Bizaardvark (2016) – Guest appearance
• The Masked Singer (2021) – Contestant ("Grandpa Monster")

See also

• Jake Paul
• KSI
• Prime (drink)
• WWE United States Championship
• Influencer marketing
• YouTube celebrity

External links

• Official website
• Template:YouTube
• @LoganPaul on Twitter
• Template:Instagram
• Prime Hydration official website
• WWE profile