Jump to content

Michel Doukeris

The comprehensive free global encyclopedia of CEOs, corporate leadership, and business excellence
Michel Doukeris
Born
Lages, Santa Catarina, Brazil
NationalityBrazilian
EducationFederal University of Santa Catarina (chemical engineering); Fundação Getulio Vargas (master's degree in marketing)
OccupationBusiness executive
CompanyAB InBev
TitleChief executive officer, AB InBev

Michel Dimitrios Doukeris (born 1973) is a Brazilian business executive who has served as chief executive officer of AB InBev, the world's largest brewing company, since 1 July 2021.[1] He is of Greek descent on his father's side and was born and raised in Lages, in the southern Brazilian state of Santa Catarina.[2][3]

Trained as a chemical engineer, Doukeris joined the Brazilian brewer Ambev, a predecessor of AB InBev, in 1996 and spent the next quarter of a century moving through the company's commercial operations in Latin America, its China and Asia Pacific business, its global sales organisation and, from 2018, its Anheuser-Busch and North American operations, before the board elected him to succeed Carlos Brito as group chief executive.[4][5] As chief executive he has steered the company away from the acquisition-led growth of the Brito era, associated above all with the 2016 takeover of SABMiller, toward a strategy built on organic growth, premiumisation of its beer portfolio, digitisation of its wholesale business through the BEES ordering platform, and paying down the debt taken on for that deal.[6]

Doukeris's tenure has been marked by a substantial reduction in the company's leverage following the SABMiller acquisition, by the expansion of BEES into a business-to-business marketplace used by millions of retailers, and by the fallout from an April 2023 marketing partnership between the Bud Light brand and the transgender influencer Dylan Mulvaney, which triggered a boycott, a sharp fall in Bud Light's sales and criticism of the company from several directions.[7] He has continued to lead AB InBev through 2026, presenting the company's "Reignite" growth strategy at a Capital Markets Day held that September.[8]

He also sits on the boards of AB InBev's Brazilian subsidiary Ambev and of Budweiser Brewing Company APAC, and joined the board of Ecolab as an independent director in 2025.[9]

Early life and education

Michel Dimitrios Doukeris was born in 1973 in Lages, a city in the mountainous interior of Santa Catarina, a southern Brazilian state with a large population of European descent.[10] Brazilian business press writing at the time of his promotion to chief executive described him as forty-eight years old, consistent with a birth year of 1973.[11][12] His father was an immigrant from Greece who settled in Brazil and worked as an entrepreneur, and Doukeris has said he continues to identify with his Greek roots, and with the surname Doukeris and the middle name Dimitrios that his father gave him, despite having grown up speaking Portuguese and holding only Brazilian nationality.[13]

Doukeris studied chemical engineering at the Federal University of Santa Catarina (UFSC), one of Brazil's federal research universities, before turning to a career in business rather than engineering.[4] He went on to earn a master's degree in marketing from the Fundação Getulio Vargas (FGV), a Brazilian business school with campuses in São Paulo and Rio de Janeiro.[4] He later attended postgraduate executive programmes at the Wharton School of the University of Pennsylvania and the Kellogg School of Management at Northwestern University in the United States, in marketing and marketing strategy, without these forming full degrees.[4]

Career

Ambev and Latin America, 1996 to 2009

Doukeris joined Ambev, the Brazilian brewer that later combined with Belgium's Interbrew and the United States' Anheuser-Busch to form AB InBev, in 1996, entering the company through a trainee selection process.[14] His first assignment was in planning and marketing intelligence, compiling data and producing reports for the company's regional operations out of Curitiba, in southern Brazil.[11] Over the following decade he took on sales roles of increasing seniority in Ambev and InBev's Latin American commercial operations, including an extended stint as one of the longest-serving managers of the company's direct distribution operation, a role he held for about ten years.[11] In 2008 he was appointed vice president of soft drinks for the company's Latin America North zone, overseeing non-beer brands such as Guaraná Antarctica alongside the core beer business; under his management the Guaraná Antarctica brand's commercial performance in Brazil improved markedly.[4][12]

China and Asia Pacific, 2010 to 2016

In January 2010 Doukeris was named president of AB InBev's business in China, one of the company's fastest-growing markets.[4] There he built out the company's "High End" division, a route-to-market initiative aimed at building premium brands such as Budweiser and Corona rather than relying only on volume growth, and launched premium variants including Budweiser Supreme.[15][12] Under his leadership China became Budweiser's largest market by volume outside the United States, and he positioned Corona as the leading imported beer brand in markets outside its home market of Mexico.[4][12] He also introduced the company's first direct-to-consumer e-commerce platform during this period.[15]

In January 2013 Doukeris was promoted to zone president for Asia Pacific, a role in which he oversaw operations across the region for a combined seven years including his earlier China posting, accelerating top-line, volume and EBITDA growth.[4] Reporting on his career at the time of his promotion to global chief executive credited him with taking the "High End" premium strategy he had piloted in China into twenty-two countries across the region, and with lifting premium beer's share of revenue in those markets from about 10 percent to more than 25 percent.[12]

Global chief sales officer, 2016 to 2018

In 2016 Doukeris relocated to the United States to become AB InBev's global chief sales officer, a newly emphasised role reflecting the company's push to professionalise its commercial and route-to-market functions worldwide.[4]

Anheuser-Busch and North America, 2018 to 2021

In January 2018 Doukeris became president of AB InBev's North America zone, taking charge of the Anheuser-Busch business in the United States as well as the company's Canadian operations.[4] The North American business had experienced roughly six years of declining sales before his arrival; under his leadership it returned to sales growth, which the company's board later cited as one of the reasons for his promotion to group chief executive.[15][16]

As North America president he pushed the company into new product categories, including the launch of Bud Light Seltzer as the hard seltzer category grew rapidly in the United States, while continuing to invest in marketing behind Budweiser and building Michelob Ultra into one of the brands with the fastest market-share gains in the country.[11][12] During the early stages of the COVID-19 pandemic, Doukeris used social media to publicise the company's support for frontline healthcare workers and for bars and restaurants affected by lockdowns, part of a broader effort by the North America business to position itself as a supporter of communities hit hard by the pandemic.[12]

Chief executive officer of AB InBev, since 2021

On 6 May 2021 AB InBev announced that its board of directors had unanimously elected Doukeris, then president of the North America zone, to succeed Carlos Brito as chief executive, effective 1 July 2021; Brito stepped down after fifteen years as chief executive and thirty-two years at the company.[15] Board chairman Martin Barrington said the board was "delighted that our next CEO comes from our deep bench of leadership talent," citing Doukeris's "proven track record in innovation, multi-category brand building in beer and adjacencies, consumer insight, and expanding premium brands in both emerging and developed markets."[15] Doukeris said he was "honored and humbled by the opportunity to lead AB InBev," adding that he intended to bring "a fresh perspective that builds on our consumer-first mindset."[15]

Doukeris set out three strategic pillars for the company early in his tenure: to lead growth of the beer category rather than simply defend market share, to digitise and monetise the company's retail ecosystem through platforms such as BEES, and to optimise the underlying business through disciplined cost and capital allocation.[17] He described the shift as "transforming our company from being the category leader to leading category growth."[17] This represented a change in emphasis from the debt-funded acquisitions that had defined the company under Brito, most notably the roughly 100 billion dollar takeover of SABMiller completed in 2016, toward compounding organic growth and reducing the leverage that deal had left behind.[17]

Doukeris's early years as chief executive also saw the company's marketing organisation recognised externally: in 2022, under his strategy of investing in "megabrands" while sharpening in-house creative capability through its DraftLine agency, the company won fifty Lions at the Cannes Lions International Festival of Creativity, a record for the company, and was named the world's most effective marketer in the Effie Worldwide Global Effectiveness Index.[18] His early years as chief executive also coincided with the April 2023 backlash against a Bud Light marketing partnership with Dylan Mulvaney, described in detail below, which weighed on the North American business through 2023 and 2024. The company nonetheless continued to reduce its net debt and grow underlying earnings per share through the period, and by a Capital Markets Day in September 2026 Doukeris told investors that "the Reset is complete, and the Reignite has begun," setting out medium-term targets for five to nine percent annual growth in operating profit.[8]

Leadership and management style

Doukeris has described his approach to running AB InBev as long-term and consumer-led rather than driven by quarterly results, saying of his strategy: "I'm here for the long haul. I'm not going to rush into any decisions."[19] AB InBev describes his management philosophy as "prioritizing the consumer, leveraging data, analytics and frontline experience to drive innovation," a description consistent with his own account of pushing the company's roughly six million retail customers and sales representatives to use the BEES app rather than paper order books.[20] Of the platform, which by 2022 handled about 63 percent of the company's revenue through digital ordering, Doukeris has said: "The BEES platform is not just a transactional tool, it's a full-service digital ecosystem. It enables us to embed ourselves into the operations of our B2B customers while opening up new monetization opportunities."[21]

Doukeris has also maintained the company's long-standing "ownership culture," inherited from its Brazilian and Belgian predecessors, under which managers are expected to justify their own expenses and business units operate with a high degree of financial accountability for their results; associates who have described his style say he requires unit heads to defend spending line by line rather than approving budgets by exception.[13] He has framed this discipline as part of a deliberately long-term orientation, telling one interviewer that he takes a multi-decade view of the business rather than optimising for any single quarter or year.[13]

During the 2023 Bud Light crisis, this consumer-first, data-driven approach was visible in his public framing of the episode to investors: rather than debating the merits of the marketing partnership itself, he repeatedly stressed the narrow, factual scope of what had actually happened, telling analysts that "we need to clarify the facts that this was one can, one influencer, one post and not a campaign."[22] That pattern, of responding to a public controversy with narrowly framed factual correction rather than an extended public apology or defence, recurred across his television and investor-call appearances on the subject through 2023.[23]

Major deals and strategic decisions

The central strategic decision of Doukeris's tenure has been to redirect AB InBev's free cash flow away from acquisitions, of the kind that built the company under his predecessors, and toward paying down the debt taken on for the 2016 SABMiller deal while investing in existing brands and digital infrastructure.[18] Between 2021 and 2025 the company allocated about 25 billion dollars of cash to debt reduction, taking its net debt to EBITDA ratio below three times for the first time since 2015.[8]

Under Doukeris the company expanded BEES, its business-to-business digital ordering platform, from a single-country pilot into a marketplace operating in dozens of countries; by the fourth quarter of 2022 BEES had 3.1 million monthly active users and its associated marketplace for third-party products had generated about 950 million dollars in gross merchandise value, and by 2024 the platform accounted for roughly 70 percent of the company's business-to-business sales.[18][24] By 2025, Doukeris described BEES as having grown to 3.8 million monthly active users across 27 countries, supporting a portfolio of more than 500 brands.[21] The company also expanded direct-to-consumer delivery products, including Ze Delivery in Brazil, TaDa and PerfectDraft, which together generated more than 450 million dollars of revenue in 2022.[18]

Doukeris also backed continued premiumisation of the company's portfolio, pushing revenue growth in AB InBev's above-core brands, led by Corona and Stella Artois, which grew revenue by 18.6 percent and 11.7 percent respectively outside their home markets in 2022, and in that year oversaw completion of the company's first commercial-scale EverGrain facility in St Louis, Missouri, which upcycles spent brewing barley into plant-based protein ingredients.[18] He organised the company's brand-building efforts in 2022 around five "category expansion levers": leading the category through core-brand investment, widening the base of consumers who buy the company's brands, pushing premiumisation, developing new drinking occasions such as no-alcohol beer, where Budweiser Zero was the top-selling no-alcohol beer by volume in the United States in the fourth quarter of 2022, and building the Beyond Beer portfolio of spirits-based and other adjacent drinks, which contributed about 1.6 billion dollars of revenue that year.[18] In response to the 2023 Bud Light backlash, he committed the company to tripling its advertising spending behind the Bud Light brand over the following summer and to providing direct financial support to wholesalers, delivery drivers, sales representatives, bar owners and servers affected by the resulting drop in sales.[22] In September 2026 he unveiled the company's "Reignite" phase, a new stage of strategy following what he called the completed "Reset" of the business, built around megabrands, defined internally as the roughly fifty largest brands in the portfolio, and a target of five to nine percent average annual growth in earnings before interest and tax over the medium term.[8]

Financial and market performance

In his first full set of annual results as chief executive, covering 2021, AB InBev reported revenue of 54.3 billion dollars, up 15.6 percent, on volumes of 581.7 million hectolitres, with normalised EBITDA of 19.2 billion dollars, up 11.8 percent organically. Gross debt fell by about 10 billion dollars to 88.8 billion dollars, total liquidity stood at about 22.2 billion dollars, and the net debt to EBITDA ratio fell below 4.0 times for the first time since the SABMiller combination.[17]

For 2022, the company reported all-time high full-year volumes, with revenue up 11.2 percent and normalised EBITDA up 7.2 percent to 19.843 billion dollars; underlying earnings per share rose to 3.03 dollars from 2.88 dollars the previous year. Net debt fell to 69.7 billion dollars and the net debt to EBITDA ratio improved to 3.51 times from 3.96 times, prompting the board to raise the proposed full-year dividend by 50 percent, from 0.50 euros to 0.75 euros a share. By the end of 2022 the company's reported revenue was running about 5.5 billion dollars ahead of pre-pandemic 2019 levels, with volumes 5.8 percent ahead of 2019.[18] Doukeris summarised the year by saying: "We delivered all-time high full-year volumes with accelerated revenue per hl, resulting in 11.2% revenue growth and EBITDA growth at the top-end of our outlook."[18]

For 2023, the year of the Bud Light backlash, AB InBev reported revenue of 59.4 billion dollars and normalised EBITDA of 20.0 billion dollars, up 7.0 percent organically, even as total volumes fell 1.7 percent on weakness in the United States and Europe. Net debt fell to 67.6 billion dollars and the net debt to EBITDA ratio improved further, to 3.38 times. North America, the zone hit hardest by the boycott, generated revenue of 15.1 billion dollars and EBITDA of 4.7 billion dollars for the year, which the company said reflected "challenging conditions" following "negative publicity surrounding Bud Light in April."[25] Doukeris told investors that "the fundamental strengths of our business delivered another year of consistent profitable growth in the context of some challenges."[25]

By 2025 AB InBev's net debt to EBITDA ratio had fallen to 2.87 times, below three times for the first time since 2015, helping to secure credit-rating upgrades from Moody's, from Baa1 to A3, and from S&P, from BBB+ to A-, in early 2024.[8] For full-year 2025 the company reported revenue of 59.3 billion dollars, up 2.0 percent organically, normalised EBITDA of 21.2 billion dollars at a margin of 35.8 percent, and volumes of 561.1 million hectolitres, down 2.3 percent organically, alongside free cash flow of 11.3 billion dollars. Doukeris said the results showed the company had "delivered consistent financial performance while further strengthening the fundamentals of our business" despite "constrained consumer demand and adverse weather in key markets," and credited "disciplined revenue management and premiumization" with driving a 4.4 percent increase in revenue per hectolitre.[26]

Over Doukeris's tenure AB InBev's underlying earnings per share grew at a compound annual rate of 8.3 percent from 2021 to mid-2026, and free cash flow reached nearly 14 billion dollars in the twelve months to June 2026.[8] The company's market capitalisation rose from about 115.1 billion dollars in September 2021 to about 151.5 billion dollars in September 2026, an increase of roughly 32 percent.[27] Headcount fell over the same period, from about 164,000 employees worldwide when Doukeris was named chief executive in 2021 to roughly 137,000 in 2025, reflecting both the sale of non-core businesses and continued cost discipline.[15]

Board memberships and outside roles

Doukeris sits on the boards of two AB InBev-affiliated companies in his capacity as group chief executive: Ambev, the Brazilian listed subsidiary through which the group operates in South America, and Budweiser Brewing Company APAC, the Hong Kong-listed entity through which it operates in the Asia-Pacific region.[9] As chief executive he reports to AB InBev's own board, which has been chaired since 16 June 2026 by Dirk Van de Put, an independent director of the company since April 2023, following the retirement of Martin Barrington. Doukeris welcomed the appointment, saying: "We are delighted to have Mr. Van de Put as our new Chairman. He brings a wealth of expertise and a distinguished record."[28]

In 2025 Doukeris joined the board of Ecolab, the Minnesota-based water, hygiene and infection-prevention company, as an independent director, sitting on its audit and governance committees.[9] In July 2026 he discussed the company's China sales performance and the growth of non-alcoholic beer in a televised interview.[29]

Controversies

The defining controversy of Doukeris's time as chief executive began in early April 2023, when Bud Light, AB InBev's largest American brand, sent transgender social media personality Dylan Mulvaney a personalised beer can, and Mulvaney posted a video about it on Instagram.[30] The post triggered a boycott campaign among conservative commentators and some consumers who objected to the brand's association with a transgender influencer; the singer Kid Rock filmed himself shooting cases of Bud Light with a rifle, and other public figures called for consumers to stop buying the brand.[31] Some critics on the right also pointed to earlier public comments by Bud Light's marketing vice president, Alissa Heinerscheid, about wanting to update what she called the brand's "fratty" and "out of touch" image, treating those remarks as evidence of a deliberate rebranding rather than an isolated promotion.[32]

The financial effect on the business was substantial. In the second quarter of 2023, Anheuser-Busch's United States revenue fell 10.5 percent and domestic sales volume fell 14.1 percent compared with the same quarter of 2022; across the first half of 2023 as a whole, volume was down 8 percent year on year.[33] By the week ending 20 January 2024, Bud Light sales were still running about 30 percent below their year-earlier level, while competitors gained: Coors Light was up about 12 percent, Miller Lite up about 7 percent and Modelo Especial up nearly 11 percent over the same comparison.[34] Modelo Especial overtook Bud Light as the best-selling beer in the United States that year, a position Bud Light had held for more than two decades, and by mid-2024 industry analysts reported that Bud Light had fallen to third place among American beer brands by sales and had not recovered the ground lost during the boycott.[32] CNN reported in February 2024 that the boycott had likely cost the company more than a billion dollars in lost sales.[35] Anheuser-Busch, the group's United States operating subsidiary, cut about 380 corporate jobs in the United States, roughly 2 percent of its domestic workforce, in July 2023, with its own chief executive, Brendan Whitworth, saying the company wanted "to ensure that our organization continues to be set for future long-term success."[36] The company disputed that the reputational damage was as broad as coverage suggested, citing an internal survey of 170,000 American customers in mid-2023 that it said found about 80 percent held favourable or neutral views of the Bud Light brand, and telling investors that its market share losses had stabilised from late April to the end of June 2023.[37]

Doukeris, as group chief executive, addressed the controversy directly with investors and journalists on several occasions, seeking to minimise its scope rather than defend or repudiate the original partnership. He said "misinformation" had spread about the promotion, stating that "this was the result of one can. It was not made for production or sale to general public. It was one post, not a formal campaign or advertisement."[23] He repeated the point to investors, saying: "We need to clarify the facts that this was one can, one influencer, one post and not a campaign."[22] He also said the company would provide direct financial support to distributors, delivery drivers, sales representatives, bar owners and servers affected by the sales decline, and would triple its advertising spending on Bud Light over the summer of 2023.[22]

The response drew criticism from more than one direction. Conservative critics and some commentators argued that the company's attempt to characterise the partnership as an isolated, low-key event was itself evasive, pointing to the pre-existing marketing rationale described by Heinerscheid as evidence of a deliberate strategy rather than a single, incidental post. Mulvaney herself criticised the company for failing to publicly defend her once the backlash began, saying: "For a company to hire a trans person and then not publicly stand by them is worse, in my opinion, than not hiring a trans person at all."[38] Describing months of harassment following the post, she said the company's muted public response "gives customers permission to be as transphobic and hateful as they want" and argued that support for LGBTQ+ people "shouldn't be political."[38] Anheuser-Busch said in response that it remained "committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community," while citing "the privacy and safety of our employees and our partners" as a reason for not commenting further on its private contacts, if any, with Mulvaney.[38] Mulvaney's own account amounted to a criticism of the company from the opposite direction to that of the boycotters: in her view, emphasising how limited the partnership had been was itself a form of caving to pressure, one that left her, rather than the company, absorbing the consequences of a marketing decision it had already made.[38]

Personal life

Doukeris is married; photo agency captions from industry events, including AB InBev's 2024 Belgian Beer Weekend celebrations in Brussels, identify his wife as Patricia Doukeris.[39] He has spoken of retaining a strong sense of Greek identity, passed down from his immigrant father, alongside his Brazilian upbringing.[40]

Philanthropy

Doukeris's charitable activity identified in available sources has been conducted mainly through corporate programmes rather than disclosed personal donations. Under his leadership the company has committed to reducing emissions across its value chain by more than 35 percent by 2030, against a 2017 baseline, alongside a broader net-zero ambition.[41]

Recognition

In December 2025 Doukeris received a decoration in Belgium's Order of Leopold, presented by Belgian ambassador Filip Vanden Bulcke in New York, in recognition of his role in promoting Belgian brewing culture through AB InBev, which traces its roots to the Den Hoorn brewery in Leuven.[42] On receiving the honour, he said: "Our roots run deep in Belgium, and our commitment to brewing excellence, innovation, and quality has been shaped by more than 600 years of Belgian brewing heritage."[42]

Doukeris's compensation as chief executive has been publicly disclosed each year in AB InBev's regulatory filings. For 2023 his total remuneration was reported at 5.6 million euros, made up of a fixed salary and a performance bonus that fell by about 1.4 million euros from the prior year; the reduction left him in third place among the highest-paid chief executives of Belgian listed companies that year, behind Ilham Kadri of Solvay and Tim Van Hauwermeiren of argenX.[43]

See also

References

  1. ↑ <ref>"Anheuser-Busch InBev Announces CEO Succession: Michel Doukeris named CEO effective 1 July, 2021".AB InBev.6 May 2021.Retrieved 26 September 2026.</ref>
  2. ↑ <ref>"The Greek from Brazil who became the "King of Beer"".Ellines.com.Retrieved 26 September 2026.</ref>
  3. ↑ <ref>"Engenheiro Michel Doukeris, de SC, pode ser o novo presidente da AB InBev".NSC Total.Retrieved 26 September 2026.</ref>
  4. ↑ 4.00 4.01 4.02 4.03 4.04 4.05 4.06 4.07 4.08 4.09 <ref>"Michel Doukeris".AB InBev.Retrieved 26 September 2026.</ref>
  5. ↑ <ref>"Doukeris sucede Brito na AB InBev e encerra ciclo de 15 anos".Exame.Retrieved 26 September 2026.</ref>
  6. ↑ <ref>"AB InBev Reports Full Year and Fourth Quarter 2022 Results".AB InBev.2 March 2023.Retrieved 26 September 2026.</ref>
  7. ↑ <ref>"Anheuser-Busch U.S. Sales "Decimated" Primarily Due To Bud Light Boycott".Newsweek.Retrieved 26 September 2026.</ref>
  8. ↑ 8.0 8.1 8.2 8.3 8.4 8.5 <ref>"Anheuser-Busch InBev Targets 5% to 9% Annual EBIT Growth in Reignite Phase".Yahoo Finance.23 September 2026.Retrieved 26 September 2026.</ref>
  9. ↑ 9.0 9.1 9.2 <ref>"Michel D. Doukeris".Ecolab.Retrieved 26 September 2026.</ref>
  10. ↑ <ref>"AB Inbev terá novo CEO brasileiro em julho; Conheça Michel Doukeris".Guia da Cerveja BR.Retrieved 26 September 2026.</ref>
  11. ↑ 11.0 11.1 11.2 11.3 <ref>"Doukeris sucede Brito na AB InBev e encerra ciclo de 15 anos".Exame.Retrieved 26 September 2026.</ref>
  12. ↑ 12.0 12.1 12.2 12.3 12.4 12.5 12.6 <ref>"AB Inbev terá novo CEO brasileiro em julho; Conheça Michel Doukeris".Guia da Cerveja BR.Retrieved 26 September 2026.</ref>
  13. ↑ 13.0 13.1 13.2 <ref>"The Greek from Brazil who became the "King of Beer"".Ellines.com.Retrieved 26 September 2026.</ref>
  14. ↑ <ref>"Estágio e trainee: Ambev, Fini, Kraft Heinz e mais empresas com vagas".Exame.Retrieved 26 September 2026.</ref>
  15. ↑ 15.0 15.1 15.2 15.3 15.4 15.5 15.6 <ref>"Anheuser-Busch InBev Announces CEO Succession".AB InBev.6 May 2021.Retrieved 26 September 2026.</ref>
  16. ↑ <ref>"Doukeris sucede Brito na AB InBev e encerra ciclo de 15 anos".Exame.Retrieved 26 September 2026.</ref>
  17. ↑ 17.0 17.1 17.2 17.3 <ref>"AB InBev Reports Full Year and Fourth Quarter 2021 Results".U.S. Securities and Exchange Commission.Retrieved 26 September 2026.</ref>
  18. ↑ 18.0 18.1 18.2 18.3 18.4 18.5 18.6 18.7 <ref>"AB InBev Reports Full Year and Fourth Quarter 2022 Results".AB InBev.2 March 2023.Retrieved 26 September 2026.</ref>
  19. ↑ <ref>"The Greek from Brazil who became the "King of Beer"".Ellines.com.Retrieved 26 September 2026.</ref>
  20. ↑ <ref>"Engenheiro Michel Doukeris, de SC, pode ser o novo presidente da AB InBev".NSC Total.Retrieved 26 September 2026.</ref>
  21. ↑ 21.0 21.1 <ref>"AB InBev's BEES Mobile Ordering Marketplace Explodes".Consumer Goods Technology.Retrieved 26 September 2026.</ref>
  22. ↑ 22.0 22.1 22.2 22.3 <ref>"Anheuser-Busch CEO tells investors Mulvaney promotion was 'not a formal campaign'".The Hill.Retrieved 26 September 2026.</ref>
  23. ↑ 23.0 23.1 <ref>"Bud Light Executive Says Misinformation Drove Controversy: Mulvaney Campaign Was 'Not An Advertisement'".Forbes.8 May 2023.Retrieved 26 September 2026.</ref>
  24. ↑ <ref>"AB InBev's digital marketplace accounts for 70% of B2B sales".Digital Commerce 360.Retrieved 26 September 2026.</ref>
  25. ↑ 25.0 25.1 <ref>"AB InBev Reports Full Year and Fourth Quarter 2023 Results".U.S. Securities and Exchange Commission.Retrieved 26 September 2026.</ref>
  26. ↑ <ref>"AB InBev Reports Full Year and Fourth Quarter 2025 Results".U.S. Securities and Exchange Commission.Retrieved 26 September 2026.</ref>
  27. ↑ <ref>"Anheuser-Busch InBev (BUD) Market Cap and Net Worth".StockAnalysis.com.Retrieved 26 September 2026.</ref>
  28. ↑ <ref>"Anheuser-Busch InBev SA/NV - Form 6-K".U.S. Securities and Exchange Commission.16 June 2026.Retrieved 26 September 2026.</ref>
  29. ↑ <ref>"AB InBev CEO Michel Doukeris on Q2 results, China sales and rise of non-alcoholic beer".CNBC.30 July 2026.Retrieved 26 September 2026.</ref>
  30. ↑ <ref>"Dylan Mulvaney's Bud Light partnership sparks backlash".Global News.Retrieved 26 September 2026.</ref>
  31. ↑ <ref>"Dylan Mulvaney's Bud Light partnership sparks backlash".Global News.Retrieved 26 September 2026.</ref>
  32. ↑ 32.0 32.1 <ref>"Bud Light Boycott Effects Endure, Brand Drops To Third".Forbes.18 July 2024.Retrieved 26 September 2026.</ref>
  33. ↑ <ref>"Anheuser-Busch U.S. Sales "Decimated" Primarily Due To Bud Light Boycott".Newsweek.Retrieved 26 September 2026.</ref>
  34. ↑ <ref>"Bud Light sales down nearly 30% year over year as rivals continue to climb".Fox Business.Retrieved 26 September 2026.</ref>
  35. ↑ <ref>"Bud Light boycott likely cost Anheuser-Busch InBev over $1 billion in lost sales".CNN Business.29 February 2024.Retrieved 26 September 2026.</ref>
  36. ↑ <ref>"Bud Light maker to lay off hundreds after boycott over trans influencer".Al Jazeera.27 July 2023.Retrieved 26 September 2026.</ref>
  37. ↑ <ref>"Bud Light Sales Down 10% After Right-Wing Boycott Over Campaign With Transgender Influencer".Forbes.3 August 2023.Retrieved 26 September 2026.</ref>
  38. ↑ 38.0 38.1 38.2 38.3 <ref>"Trans influencer Dylan Mulvaney responds to Bud Light backlash".NBC News.Retrieved 26 September 2026.</ref>
  39. ↑ <ref>"Inbev general director Michel Doukeris and his wife Patricia".Getty Images.Retrieved 26 September 2026.</ref>
  40. ↑ <ref>"The Greek from Brazil who became the "King of Beer"".Ellines.com.Retrieved 26 September 2026.</ref>
  41. ↑ <ref>"Sustainability".AB InBev.Retrieved 26 September 2026.</ref>
  42. ↑ 42.0 42.1 <ref>"AB InBev CEO Michel Doukeris Awarded Decoration in the Order of Leopold for Advancing Belgian Culture".AB InBev.1 December 2025.Retrieved 26 September 2026.</ref>
  43. ↑ <ref>"Top two Belgian CEOs earned over €10 million in 2023".The Brussels Times.Retrieved 26 September 2026.</ref>
Retrieved from "https://ceo.wiki/index.php?title=Michel_Doukeris&oldid=8956"