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Siv Juvik Tveitnes

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Siv Juvik Tveitnes
BornMarch 13, 1974 (age 52)
Askøy, Norway
NationalityNorwegian
EducationUniversity of Bergen (cand.mag.)
University of Bath (master's degree)
OccupationMedia executive
CompanySchibsted
TitleChief executive officer

Siv Juvik Tveitnes (born March 13, 1974) is a Norwegian media executive who is the group chief executive officer of Schibsted, the Nordic media group owned by the Tinius Trust whose titles include VG, Aftenposten, Aftonbladet, Svenska Dagbladet and the Swedish broadcaster TV4. Tveitnes took up the post in June 2024, when the listed parent completed the sale of its news media operations to the trust and the media business became a separate company, at first under the name Schibsted Media.[1][2]

Tveitnes spent the first part of her career as a management consultant before joining the regional newspaper Bergens Tidende in 2006. Over the following decade she was a project manager and finance director in Bergen, directed the merger process that created the newspaper group Media Norge, and ran Bergens Tidende and Stavanger Aftenblad at the same time from 2014 to 2015.[2] Tveitnes then moved into the group media division, and from 2019 to 2024 was the executive vice president responsible for both the commercial and editorial operation of the company's Norwegian and Swedish newspapers.[2]

As chief executive of the independent media company, Tveitnes has overseen the carve-out of the business from the listed marketplaces group, a strategic content partnership with OpenAI in February 2025, and the acquisition of TV4 in Sweden and MTV in Finland from Telia Company at an enterprise value of SEK 6.55 billion, which closed in July 2025.[3][4] In October 2026 Tveitnes handed day-to-day responsibility for the group's News Media division to Gard Steiro, the editor of VG, while remaining group chief executive.[5]

Outside the company, Tveitnes has held a series of positions in Norwegian press organisations. She chaired the board of the Norwegian Press Association (Norsk Presseforbund) from 2021 to 2023 and the Norwegian Media Businesses' Association (Mediebedriftenes Landsforening, MBL) from 2024.[2][6] In May 2026 Tveitnes was elected president of the International News Media Association (INMA) for a term running to May 31, 2028, and she joined the board of the Norwegian regional newspaper group Polaris Media in the same month.[7][8]

Early life and education

Tveitnes was born on March 13, 1974, in Askøy, an island municipality just west of Bergen in western Norway.[2] Tveitnes studied at the University of Bergen, where she took the Norwegian cand.mag. degree with media studies (medievitenskap) among her subjects.[2] Tveitnes later completed a master's degree in economics and management at the University of Bath in England.[2] The sources consulted do not give the years of either degree.

Career

Consulting (before 2006)

Before she entered the media industry, Tveitnes worked as a managing consultant at Bekk Consulting.[7]

Bergens Tidende and Media Norge (2006 to 2012)

Tveitnes joined the media industry in 2006, when she became a project manager at Bergens Tidende, a daily newspaper in Bergen.[2] Over the following years Tveitnes held a series of roles at the paper, which an INMA profile summarises as business developer, finance and staff director.[7]

From 2009 to 2010 Tveitnes was project director for the merger process that produced the newspaper group Media Norge ASA.[2] She then returned to Bergens Tidende as finance director (økonomidirektør), a position she held from 2010 to 2012.[2]

Stavanger Aftenblad and Bergens Tidende (2013 to 2015)

In 2013 Tveitnes was appointed managing director (administrerende direktør) of Stavanger Aftenblad in Stavanger.[2] From 2014 to 2015 Tveitnes held the managing director post at both Stavanger Aftenblad and Bergens Tidende at the same time.[2] In the same period, from 2013 to 2015, she chaired the board of Media City Bergen AS and sat on the board of the savings bank SpareBank 1 SR-Bank.[2]

Group media division (2015 to 2019)

In 2015 Tveitnes moved to the group-level media division. From 2015 to 2019 she was a director in the division with responsibility for the commercial side of the group's media houses in Norway and Sweden.[2] By March 2019 the business newspaper Dagens Næringsliv was describing Tveitnes as the group's director for news media and its most senior newspaper executive; that month she presented the business model of the news media operations at a capital markets day held at the London Stock Exchange.[9] In that interview Tveitnes said she did not expect the group's print newspapers to be the first to close.[9]

Executive vice president, News Media (2019 to 2024)

From 2019 to 2024 Tveitnes was an executive vice president (konserndirektør) of Schibsted ASA and head of Schibsted News Media. Unlike her previous post, the role combined commercial and editorial operating responsibility, as publisher, for the company's Norwegian and Swedish newspapers.[2] The portfolio included VG and Aftenposten in Norway and Aftonbladet and Svenska Dagbladet in Sweden, and she chaired the boards of both Swedish titles.[2]

In December 2023 the company announced a plan to divide itself in two by selling its news media operations to the Tinius Trust.[1] When chief executive Kristin Skogen Lund announced on February 7, 2024, that she would step down once a successor was found, the company said the news media businesses and related services would be carved out into a separate company owned by the Tinius Trust and "headed up by Siv Juvik Tveitnes".[10] Tveitnes told the policy news site Altinget that it had been settled since December that she would lead the new company.[11]

On February 8, 2024, the company named Tveitnes the incoming chief executive (påtroppende konsernsjef) of Schibsted Media and announced her group management team.[12] Tveitnes described the announcement as an important step towards launching Schibsted Media as a new company.[12] Tveitnes told Altinget that the team was built largely on continuity with the existing News Media leadership, but that as a standalone company it would have to handle finance, HR and technology itself, so the heads of those functions were given wider mandates.[11] Under the new structure Øyulf Hjertenes took charge of the Norwegian portfolio outside VG and Aftenposten, including Bergens Tidende, Stavanger Aftenblad, niche media and print, while Fredric Karén became responsible for Svenska Dagbladet, the news aggregator Omni and partnerships in Sweden. Stine Halla took responsibility for finance, strategy, legal affairs and mergers and acquisitions, and Grethe Malkmus for people, facilities and communications.[11] Tveitnes said the company had "significant growth ambitions in Sweden".[11]

The listed company and the Tinius Trust signed the final sale agreement on March 22, 2024. Tveitnes, then still EVP News Media, said the signing took the company "another step closer to launching Schibsted Media as a new company".[13] Under the plan the name and brand would stay with the media company, and the marketplaces company, which kept the listing on the Oslo stock exchange, would take a new name.[13] That company later became Vend Marketplaces.[14]

Group chief executive (2024 to present)

The sale was completed on June 7, 2024, through Blommenholm Industrier AS, the trust's holding company. On that date Tveitnes's leadership team at Schibsted Media took office, alongside Christian Printzell Halvorsen's at Schibsted Marketplaces, and Skogen Lund left.[1] The new company was wholly Norwegian-owned through the Tinius Trust.[2] In early 2025 the company described itself as having about 2,700 employees in Norway, Sweden, Finland and Poland, and its chair was Kjersti Løken Stavrum, chief executive of the Tinius Trust.[4]

In February 2025 Tveitnes made two of the main strategic moves of her tenure. On February 10 the company signed a strategic partnership with OpenAI, and on February 25 it agreed to buy Telia's TV and media business. Both are described below. The TV4 and MTV deal closed in July 2025, and the group was then organised into two divisions: News Media, which includes Aftonbladet, Svenska Dagbladet, Omni, the podcast platform Podme, VG, Aftenposten, Bergens Tidende, Stavanger Aftenblad and the financial site E24, and TV Media, which is led by Mathias Berg and consists of TV4 and MTV.[5][15] By then the company was operating under the Schibsted name.[2][15]

From the creation of the two divisions, Tveitnes ran News Media herself as well as serving as group chief executive. On October 12, 2026, the company announced that Gard Steiro, editor-in-chief and chief executive of VG since January 2017, would take over the News Media division with immediate effect, remaining at VG until a successor was found.[5] Tveitnes said she could not imagine anyone better suited to take the group's media "through the next technological shift", and that the change would let her spend more of her time leading and developing the group as a whole, pursuing opportunities between News Media and TV Media, and looking at new opportunities for the group.[5][16]

Ten days later, on October 22, 2026, Lotta Folcker announced that she was leaving as publisher of Aftonbladet for personal reasons. Tveitnes, described in the release as group chief executive of Schibsted, said she regretted the decision and that the company would take its time to find the right long-term leader. Editorial chief Karin Schmidt and finance chief Emelie Karlsson were appointed to lead the paper in the interim.[17]

Major deals and strategic decisions

Separation from the marketplaces business

The defining event of Tveitnes's move into the top job was the break-up of the listed parent company, Schibsted ASA. The listed company's news media operations were carved out, together with all related assets, rights and liabilities, and sold to the Tinius Trust. The listed company kept the marketplaces business and its growth and investments portfolio.[1][10] Tveitnes described the aim in 2024 as building a company that would "lead the way in the Nordic media industry".[12] The company said at the time that the new media company would put new focus on sport and entertainment and would grow, not least in Sweden, with AI and technology as further priorities.[13]

OpenAI partnership (2025)

On February 10, 2025, Tveitnes's company and OpenAI announced a strategic partnership. Under it, OpenAI could use real-time news articles from the group's brands including Aftonbladet, Svenska Dagbladet, VG and Aftenposten in its products, including ChatGPT, to give up-to-date news summaries with clear attribution to the source title. In return the company gained access to OpenAI's technology and insights.[3] Tveitnes presented the deal as part of the group's wider strategy of using AI in ways that support journalism. Tveitnes said that engaging early would help the company understand and influence how quality journalism could be distributed, earn revenue and be sustained "in an AI-driven media world". Tveitnes added that the agreement brought extra resources earmarked for innovation and AI development in the newsrooms, along with real-time data on productivity gains and user engagement.[3]

Acquisition of TV4 and MTV (2025)

On February 25, 2025, the company agreed to buy Telia Company's TV and media business, comprising TV4 in Sweden and MTV in Finland, at an enterprise value of SEK 6.55 billion on a cash- and debt-free basis.[4] The business had external operating revenue of SEK 8.16 billion and adjusted EBITDA of SEK 313 million in 2024, and 887,000 subscribers at the end of that year, up 13 percent on the year before.[4] Telia kept a multi-year distribution partnership for the channels' content.[4]

Tveitnes called the agreement a historic day for the company, noting that the group had been involved in Sweden since Aftonbladet joined the group in 1996. Tveitnes argued that as competition in the media industry hardened, it was more important than ever to build complete, nationally rooted media positions with the size and investment capacity to secure editorial independence.[4] She said that with the backing of the Tinius Trust, the company would preserve and develop TV4 and MTV as reliable and independent media. In Finland, where the group's only presence until then had been Podme, she described MTV as a strong fit with its ambitions in news, sport and entertainment.[4] The acquisition was completed in July 2025.[15]

Advertising choice model (2026)

In 2026 the group introduced an "advertising choice" model (annonsevalg), under which users either consent to the use of their data for personalised advertising or pay a monthly sum to use the services without it.[18] The model, and the criticism of it, are covered under Controversies below.

Financial and market performance

As a company wholly owned by the Tinius Trust, the group Tveitnes leads is not listed and has no share price. The figures below are those the company or Tveitnes have stated publicly.

In a submission to the Norwegian Media Authority (Medietilsynet) dated October 29, 2025, which she signed as group chief executive, Tveitnes wrote that NRK and her company had roughly equal revenues that year and that the company expected revenue to be flat in 2026.[19] Tveitnes stated that the company had cut 350 full-time positions, about 13 percent, during 2025, "as the latest of several large cost reductions". She also wrote that user revenues had levelled off and that tighter rules on the use of personal data could cost the company several hundred million kroner in advertising revenue.[19]

In June 2026 the company published 2025 results for its Swedish operations, with Tveitnes commenting on each unit.[15]

  • TV4 improved its operating result by SEK 879 million in 2025, which the company attributed to growth at the streaming service TV4 Play, efficiency measures and disciplined capital allocation. TV4 Play reached record numbers of active users and paying subscribers, and weekly reach rose 20 percent. TV4 also decided to leave the terrestrial broadcast network from 2026.[15]
  • Aftonbladet had operating revenue of SEK 1.445 billion (SEK 1.462 billion in 2024) and operating profit of SEK 78 million (SEK 20 million), with an average of 3.6 million daily readers.[15]
  • Svenska Dagbladet had operating revenue of SEK 830 million (SEK 831 million) and operating profit of SEK 46 million (SEK 80 million). Digital subscribers rose 28 percent; the company attributed the lower profit mainly to changed terms for shared group services and reduced press subsidy.[15]
  • Podme AB had operating revenue of SEK 238 million (SEK 231 million) and an operating loss of SEK 30 million (a loss of SEK 45 million in 2024).[15]

Tveitnes said the Swedish media houses were strengthening their positions but operated in a market where business models were under heavy pressure, which made continued innovation and long-term sustainable regulatory conditions essential.[15]

Leadership and public positions

Tveitnes's public statements as chief executive have centred on the economics of editor-controlled journalism and on competition from global technology platforms and the state broadcaster.

Her October 2025 submission to Medietilsynet argued that the Norwegian Broadcasting Corporation (NRK) was gaining financial strength relative to private newspapers. It cited figures compiled by MBL showing that NRK's revenue had risen from 32.4 percent to 52.2 percent of the combined revenue of NRK and the newspapers between 2012 and 2024, so that NRK alone earned more than half as much as 249 Norwegian newspapers together.[19] She wrote that the newspapers had survived 15 years of structural pressure through digital user revenue and cost cuts, but that "the toolbox is empty", with no costs left to cut without harming editorial products.[19] The submission said the company was not arguing for lower NRK funding but for stronger conditions for private media. It called for a new platform-neutral zero-rate VAT, a national preparedness plan for independent media, and limits on text-based content at NRK.no like those in Finland and Sweden. It also warned against relying too heavily on NRK, which it said could be exposed to political control if the political climate changed.[19]

On artificial intelligence, Tveitnes has framed the group's approach as integrating AI "in ways that support and strengthen journalism", citing tools such as an Aftonbladet chatbot that answered more than 600,000 reader questions about the 2024 United States presidential election, personalised weekly news digests, and text-to-speech conversion of articles.[3]

Tveitnes has also described her approach to building the separate company. In 2024 she said its management team rested on "an important principle of continuity" with the existing News Media leadership.[11] In 2026 she said that splitting off the News Media division would let her concentrate on group strategy and on opportunities between its News Media and TV Media divisions.[5]

Board memberships and outside roles

  • Media City Bergen AS: chair, 2013 to 2015.[2]
  • SpareBank 1 SR-Bank: board member, 2013 to 2015.[2]
  • Aftonbladet and Svenska Dagbladet: chair of both boards during Tveitnes's time as head of News Media.[2] In 2026 Polaris Media's nomination committee listed her as chair of several companies in the group's portfolio, including TV4, VG and Aftonbladet.[14]
  • Norwegian Media Businesses' Association (MBL): deputy chair, 2020 to 2024; chair from 2024, for the 2024 to 2026 term.[2] By October 2026 Lene Eltvik Vindfeld was chair of the MBL board.[20]
  • Norwegian Press Association (Norsk Presseforbund): chair, 2021 to 2023, as MBL's representative. The chair rotates among the journalists' union, MBL and the editors' association for two-year terms; in June 2023 she handed over to Hege Fagerheim of the Norwegian Union of Journalists.[2][6]
  • International News Media Association (INMA): vice president before 2026, then elected president in elections held on May 26, 2026. Her term runs from June 1, 2026, to May 31, 2028, with Sinead Boucher of Stuff in New Zealand as first vice president and next in line. She succeeded Gert Ysebaert of Mediahuis.[7][14]
  • Polaris Media ASA: board member since May 11, 2026. Polaris's nomination committee, which included a representative of Schibsted Media AS, one of Polaris's three largest shareholders, nominated Tveitnes, and the annual general meeting elected her for a one-year term to the 2027 meeting. Gard Steiro, a board member the previous year, left the board at the same meeting.[14][8]

Controversies

Advertising choice model

The advertising choice model introduced under Tveitnes in 2026 drew criticism from parts of the government and parliament. According to Altinget, the Ministries' Security and Service Organisation (DSS), which has an agreement with the company running to 2028, began a legal assessment of the change in April 2026 and met the company in May; Tveitnes was among those at the meeting.[18] In early June a DSS senior adviser wrote to the company that there were "many strong reactions" from ministries and individual staff. Altinget also reported that the Minister of Digitalisation and Public Governance, Karianne Tung, had said she was concerned such schemes would create a class divide, and that DSS had called the model "unfortunate" and "unreasonable".[18] In a letter to DSS at the end of June, a company executive, Gustaf Eriksson, acknowledged that the company should have been better prepared for the needs of corporate customers of this kind. The company said it was working on a way for employers to cover the cost for staff who opt out of personalised advertising.[18]

Tveitnes defended the model in an opinion piece in Altinget on June 30, 2026. She wrote that Schibsted processes data under the European General Data Protection Regulation whatever choice users make, does not collect sensitive personal data or sell user data to third parties, and sells advertisers access to broad audience groups rather than individuals.[21] She acknowledged that many users found the route to the choices "unnecessarily complicated" and said changes had been made, and she disputed claims that users had to pay or consent in order to cancel a subscription.[21] She pointed out that publishers including The Guardian, Die Welt, Le Monde and El País used similar models. She argued that if editor-controlled media were weakened, the advertising revenue would not disappear but would go to international technology companies "that neither produce Norwegian journalism, cover Norwegian municipal councils nor are subject to editorial responsibility".[21]

See also

References

  1. ↑ 1.0 1.1 1.2 1.3 "Schibsted ASA completes sale of news media operations". Vend. June 7, 2024. Retrieved November 12, 2026.
  2. ↑ 2.00 2.01 2.02 2.03 2.04 2.05 2.06 2.07 2.08 2.09 2.10 2.11 2.12 2.13 2.14 2.15 2.16 2.17 2.18 2.19 2.20 2.21 2.22 Garvik, Olav."Siv Juvik Tveitnes". Store norske leksikon. Retrieved November 12, 2026.
  3. ↑ 3.0 3.1 3.2 3.3 "Schibsted Media inleder partnerskap med OpenAI". Via TT. February 10, 2025. Retrieved November 12, 2026.
  4. ↑ 4.0 4.1 4.2 4.3 4.4 4.5 4.6 "Schibsted Media ingår avtal om att köpa TV4 i Sverige och MTV i Finland från Telia Company". Via TT. February 25, 2025. Retrieved November 12, 2026.
  5. ↑ 5.0 5.1 5.2 5.3 5.4 "Gard Steiro blir ny leder for Schibsted News Media". NTB Kommunikasjon. October 12, 2026. Retrieved November 12, 2026.
  6. ↑ 6.0 6.1 "Hege Fagerheim ny styreleder i Norsk Presseforbund". Norsk Journalistlag. June 16, 2023. Retrieved November 12, 2026.
  7. ↑ 7.0 7.1 7.2 7.3 "Schibsted chief Tveitnes elected to lead INMA". GXpress. May 31, 2026. Retrieved November 12, 2026.
  8. ↑ 8.0 8.1 "Protokoll fra ordinær generalforsamling i Polaris Media ASA, 11. mai 2026". Polaris Media ASA. May 11, 2026. Retrieved November 12, 2026.
  9. ↑ 9.0 9.1 Eckblad, Bjørn."Schibsteds nye nyhetstopp: Har vært gjennom noen veldig kraftige stormer". Dagens Næringsliv. March 8, 2019. Retrieved November 12, 2026.
  10. ↑ 10.0 10.1 "Schibsted announces leadership transition". Vend. February 7, 2024. Retrieved November 12, 2026.
  11. ↑ 11.0 11.1 11.2 11.3 11.4 "Hun blir konsernsjef i nye Schibsted Media". February 8, 2024. Retrieved November 12, 2026.
  12. ↑ 12.0 12.1 12.2 "Siv Juvik Tveitnes blir ny konsernsjef i Schibsted Media". NRK. February 8, 2024. Retrieved November 12, 2026.
  13. ↑ 13.0 13.1 13.2 "This is where we stand today". Vend. May 31, 2024. Retrieved November 12, 2026.
  14. ↑ 14.0 14.1 14.2 14.3 "Valgkomiteens innstilling til ordinær generalforsamling 2026". Polaris Media ASA. April 2026. Retrieved November 12, 2026.
  15. ↑ 15.0 15.1 15.2 15.3 15.4 15.5 15.6 15.7 15.8 "Schibsteds svenska mediehus utvecklades starkt under ett år av förändring". Via TT. June 30, 2026. Retrieved November 12, 2026.
  16. ↑ "Gard Steiro blir ny chef för Schibsted News Media". Via TT. October 12, 2026. Retrieved November 12, 2026.
  17. ↑ "Lotta Folcker lämnar rollen som publisher för Aftonbladet". Via TT. October 22, 2026. Retrieved November 12, 2026.
  18. ↑ 18.0 18.1 18.2 18.3 "Schibsted-ordning skapte sterke reaksjoner i departementene: «Nå smeller det litt hos oss»". August 21, 2026. Retrieved November 12, 2026.
  19. ↑ 19.0 19.1 19.2 19.3 19.4 "Innspill til Medietilsynets vurdering av NRKs bidrag til mediemangfoldet og de konkurransemessige virkningene av NRKs tjenester og atferd". Medietilsynet. October 29, 2025. Retrieved November 12, 2026.
  20. ↑ "Schibsted och NRK drar Meta inför rätta: vill stoppa nya villkor". October 28, 2026. Retrieved November 12, 2026.
  21. ↑ 21.0 21.1 21.2 Tveitnes, Siv Juvik."Når frykt overskygger fakta". June 30, 2026. Retrieved November 12, 2026.
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